Responsibilities

• Act as the primary point of contact for all regional customer marketing activity, partnering daily with Field Marketing, Sales leadership, and Customer Success Managers to surface opportunities and prioritize programs.
• Localize and deliver central Customer Marketing program in-region, including in-person User Groups, the customer stories program, speaker requests, and Regional Advisory Boards.
• Build and maintain a regional pipeline of reference-able customers and advocates in partnership with Sales and CS — feeding the central reference program and ensuring Sales and ABM can pull stories and references in real time.
• Identify, recruit, and prepare regional customer speakers for ENGAGE, regional summits, and third-party events.
• Plug into Customer Lifecycle & Retention program (onboarding journeys, feature adoption, renewal touch points, reactivation) to ensure scaled lifecycle plays land in-region alongside the high-touch work of CS.
• Tie every regional event and program to commercial outcomes — expansion pipeline, exec champion activation, reference creation — rather than satisfaction scores alone. Report regularly on pipeline influenced, references created, and advocate participation.
• Collaborate with Community, ABM, and Customer Advocacy peers to ensure regional activity reinforces a single, consistent customer narrative.

Requirements

• 3–5 years in B2B SaaS marketing, with hands-on experience in customer marketing, customer advocacy, or a closely related discipline.
• A proven track record running customer programs in-region — user groups, advisory boards, customer story production, or executive engagement — with measurable commercial impact.
• A self-starter who can drive projects from concept through completion with minimal guidance, balancing multiple programs in a fast-paced environment.
• A strong cross-functional operator who builds trust quickly with Sales leaders, CSMs, and senior stakeholders, and is comfortable in a matrix global team.
• Excellent storytelling instincts — you can spot a strong customer narrative, coach a customer through telling it, and shape it for the right audience (sales deck, keynote, analyst, press).
• Data-literate and curious: comfortable defining KPIs, working in Salesforce and marketing automation tools, and reporting on pipeline influence, reference utilization, and program ROI.
• Experience working alongside ABM, Community, or Lifecycle Marketing functions is a plus.
• Willingness to travel in-region for customer events, summits, and RABs (typically 20–30%).

Benefits

• Employer subsidized medical/vision and dental coverage for full-time employees
• 401k Match to help you save for your future (50% of your contribution up to the first 6% of your eligible pay)
• Monthly stipend to support your work and productivity
• Flexible Time Away Program, plus Sick Time Off
• US employees are automatically covered under Smartsheet-sponsored life insurance, short-term, and long-term disability plans
• US employees receive 12 paid holidays per year
• Up to 24 weeks of Parental Leave
• Personal paid Volunteer Day to support our community
• Opportunities for professional growth and development including access to Udemy online courses
• Company Funded Perks, including a counseling membership, local retail discounts, and your own personal Smartsheet account