Regional Communications Director

Responsibilities

• Lead Bold Strategy
• Shape and deliver an innovative, mission-driven communications strategy that amplifies the American Red Cross brand across multiple media markers throughout the region. Partner with the Regional CEO and Division Communications Director to align regional goals with national priorities, elevating awareness, volunteer growth, blood donation, and revenue generation across the region.
• Inspire Media & Social Engagement
• Create and lead dynamic media and social strategies that bring humanitarian impact to life. Manage media relationships, craft compelling stories, and grow an authentic online presence that builds trust and engagement. Serve as a Red Cross spokesperson when needed and empower employees and volunteers to confidently represent our mission in the media. Track and analyze engagement data to strengthen storytelling and visibility.
• Champion Public Affairs & Crisis Communications
• Be a trusted voice in the moments that matter most. Lead disaster public affairs efforts locally and beyond, training and deploying teams to tell powerful stories of hope and resilience during times of crisis. Collaborate with leadership to design and execute effective crisis communication strategies that uphold transparency, compassion, and credibility.
• Mobilize & Mentor Volunteer Communicators
• Recruit, train, and inspire a diverse network of volunteer communicators in all disciplines who can share the Red Cross story with heart and authenticity. Build a culture of collaboration where volunteers are engaged in daily storytelling and ready to respond when disasters strike.
• Strengthen Internal Communications
• Design and implement thoughtful internal communications that unite, inform, and energize our regional team of employees and volunteers. Partner with the Regional CEO to ensure every message reflects our values and keeps employees and volunteers connected to our mission and each other.

Requirements

• Education: Bachelor’s degree required in Communications, Journalism, Public Relations, Marketing, Public Affairs or related field.
• Experience: Minimum 5 years of related experience or equivalent combination of education and related experience required in Communications, Journalism, Public Relations, Marketing, Public Affairs or related field required.
• Management Experience: 3 years of supervisory or management experience.
• Skills and Abilities: Outstanding oral and written communication skills required, with proven knowledge of AP Style. Manage experienced professionals. Fully proficient in work and industry tools. Strong organizational, multi-tasking skills with ability to meet deadlines. Ability to use Microsoft Office Suite.
• Travel: Travel may be required 10-25%.

Preferred

• Familiarity with Cision/TrendKite or other media monitoring software preferred.
• Experience as a spokesperson preferred.

Benefits

• Medical, Dental Vision plans
• Health Spending Accounts & Flexible Spending Accounts
• PTO: Starting at 15 days a year; based on type of job and tenure
• Holidays: 11 paid holidays comprised of six core holidays and five floating holidays
• 401K with up to 6% match
• Paid Family Leave
• Employee Assistance
• Disability and Insurance: Short + Long Term
• Service Awards and recognition