Responsibilities

• Develop and implement integrated marketing programs and strategies to position and promote strategic services and service lines throughout the region and associated markets.
• Collaborate with service line leaders and stakeholders to understand their goals and develop marketing and communication strategies and plans to deliver on organizational goals. Many of these stakeholders include operational and clinical leaders of hospitals and clinics.
• Monitor and analyze market trends and service line performance to identify growth opportunities and develop action plans.
• Conduct market research and analysis to identify target audiences, competitive landscape, and opportunities for growth.
• Develop and implement strategies to effectively reach and engage specific segments and audiences for priority services and service lines.
• Utilize data analytics and insights to personalize marketing and engagement efforts while enhancing the consumer and patient experience.
• Develop and implement media and engagement strategies to reach consumer/patients populations and drive engagement.
• Collaborate with media agencies to optimize media buying and placement across various channels.
• Monitor and analyze campaign performance to optimize media spend and maximize ROI.
• Lead the development and implementation of compelling service line campaigns throughout the region and across various channels, including broadcast, digital, social media, print and direct marketing.

Requirements

• Bachelor's degree in Marketing, Business, or a related field. Master's degree preferred.

Preferred

• Master's degree preferred.