Responsibilities

• Develop and execute recruitment-focused social media strategies across multiple client centers.
• Create engaging content that highlights employee experiences, workplace culture, career growth, and community impact.
• Manage social media channels, including LinkedIn, Facebook, Instagram, TikTok, YouTube, and emerging platforms.
• Partner with Talent Acquisition teams to support hiring initiatives and drive the flow of qualified applicants.
• Capture and coordinate employee spotlights, testimonials, videos, photos, and culture-focused content.
• Build employer branding campaigns that position our centers as employers of choice.
• Monitor social media trends and introduce fresh, innovative ideas to increase engagement and visibility.
• Analyze campaign performance, engagement metrics, and applicant conversion data to optimize results.
• Collaborate with center leadership, operations, and recruitment teams to ensure authentic and consistent storytelling.
• Support paid social media campaigns designed to attract talent for priority and hard-to-fill positions.

Requirements

• Bachelor's degree in Marketing, Communications, Digital Media, Public Relations, Human Resources, or a related field.
• Strongly Preferred: 5+ years of experience in social media strategy, content development, and campaign management.
• Proven success in creating social media campaigns that drive engagement, awareness, and measurable recruitment results.
• Strong understanding of LinkedIn, Facebook, Instagram, TikTok, YouTube, and emerging social platforms.
• Experience managing multiple brands, locations, or client accounts simultaneously.
• Excellent storytelling, communication, and content creation skills.
• Experience with social media analytics, reporting, and performance optimization.

Preferred

• 5+ years of experience in recruitment marketing, employer branding, talent attraction, or workforce marketing.
• Healthcare, post-acute care, skilled nursing, rehabilitation, or senior living experience.
• Experience with paid social advertising and recruitment marketing campaigns.
• Knowledge of applicant tracking systems and recruitment technologies.
• Experience creating video content and employer branding campaigns.