Responsibilities

• Strategic Recruitment & CRM Management (45%)
• Pipeline & Lead Management: Oversee the SVPA prospect funnel. Actively capture prospective student data at high school clinics, workshops, and off-campus events using the MusicWindow platform, ensuring a seamless two-way data sync with the university’s central CRM, Slate.
• Audition & Portfolio Coordination: Streamline and manage the audition and portfolio review process. Utilize MusicWindow to coordinate video submissions, automate audition scheduling, and route student portfolios directly to appropriate faculty for evaluation.
• High-Touch Lead Nurturing: Implement automated, targeted follow-up campaigns to drive prospective students toward campus tours, audition sign-ups, and matriculation.
• Recruitment Outreach & Travel: Represent SVPA at regional high schools, college fairs, and state-wide arts festivals and conferences. Cultivate strong working relationships with high school band, choir, theatre, and art teachers.
• Supervisory and Budget Responsibilities: Develop a budget, may review for discrepancies or delegate duties, request or delegate preparation of any required paperwork; authority to sign off and commit funds up to $1,000. Supervise 50+ student employees, including graduate assistants.
• Digital Content & Video Storytelling (40%)
• Student-Led Content Creation: Leverage MusicWindow’s "Video Stories" and other mobile tools to capture authentic, raw, and high-converting video content from current students directly in rehearsal spaces, studios, and backstage areas.
• Targeted Digital Marketing: Design and deploy "Intelligent Content" pathways that dynamically match a prospect’s specific interests (e.g., Graphic Design vs. Musical Theatre) with relevant student stories, faculty profiles, and event details, per the branding standards identified by the UCM Office of Integrated Marketing and Communications.
• Social Media & Web Management: Curate and maintain the SVPA editorial calendar across Instagram, Facebook, and YouTube. Ensure the SVPA website is maintained, visually engaging, and SEO-optimized. Training from and collaboration with the UCM Office of Integrated Marketing and Communication will be required.

Requirements

• Bachelor’s degree in Marketing, Communications, Fine Arts, Graphic Design, or a related field.
• Education may be substituted for experience or experience may be substituted for education based on the following equivalencies: AA = 2 years; BA/BS = 4 years; MA/MS = 6 years; PhD = 8 years.
• Three (3) years of experience in higher education admissions, student recruitment, digital marketing, or arts administration.
• Two (2) years of supervisor experience required.

Preferred

• Hands-on experience managing niche recruitment platforms (e.g., MusicWindow, Acceptd) and institutional CRM platforms (e.g., Slate).
• Strong visual storytelling skills, including experience capturing and editing short-form video content (Reels/TikTok) and basic graphic design (Adobe Creative Cloud or Canva).
• A background or deep personal interest in the visual arts, music, theatre, or dance.
• Exceptional communication skills with the ability to build immediate rapport with high school students, parents, and educators.

Benefits

• Full-time staff & 12-month faculty benefits-eligible position: Benefits include competitive salary; health, dental, vision, life insurance, AD & D, long-term disability; 3 weeks paid vacation per year; 3 weeks of accrued sick leave per year; 13 paid holidays; retirement; and generous education assistance for an employee, spouse and dependent children taking classes at UCM.
• 9-month faculty benefits-eligible position: Benefits include competitive salary; health, dental, vision, life insurance, AD & D, long-term disability; 3 weeks of accrued sick leave per year; 13 paid holidays; retirement; and generous education assistance for an employee, spouse and dependent children taking classes at UCM.
• Part-time benefits-eligible positions: Benefits include generous education assistance for the employee.
• Temporary, adjunct, student employment, or graduate assistant positions: Benefits are not included.