Responsibilities

• Partner with client talent acquisition and brand teams to develop and implement targeted recruitment marketing initiatives.
• Create and execute comprehensive recruitment campaigns aligned with client requisitions, ensuring messaging resonates with diverse audiences.
• Collaborate with VEDP’s creative services and video teams to develop engaging marketing assets and content tailored for talent attraction efforts.
• Stay informed about current recruitment and marketing trends, applying insights to refine strategies continuously.
• Audit and update client career sites to ensure consistency with corporate branding and functionality enhancements.
• Manage employer brand assets, creative materials, and campaign schedules, including creative submissions, proofs, and approvals.
• Maintain relationships with recruitment marketing vendors and media partners, ensuring alignment with hiring priorities and monitoring campaign performance and ROI.
• Identify opportunities for clients to participate in local and industry-specific hiring and outreach events to meet staffing goals.
• Develop compelling subject lines, calls-to-action, and content structures to increase engagement metrics such as open and click-through rates.
• Translate workforce needs into engaging newsletter content that raises awareness and drives candidate interest.

Requirements

• at least three years of experience in talent acquisition, recruitment marketing, or corporate brand management
• Familiarity with Google Ads, Analytics, and CRM systems
• Strong communication skills, both verbal and written
• Excellent organizational abilities and attention to detail
• Demonstrated strategic thinking, project management expertise, and the capacity to prioritize multiple projects effectively
• Experience coordinating multi-channel marketing campaigns and analyzing engagement metrics to optimize outreach efforts
• A valid driver’s license
• Ability to work in the VEDP Richmond office at least three days per week
• Being authorized to work in the U.S. is a precondition, as VEDP does not sponsor visas

Preferred

• Proficiency in web design platforms such as WIX or WordPress

Benefits

• VEDP offers a competitive salary range of $70,000 to $80,000, commensurate with experience. The position is a hybrid role based in Richmond, requiring in-office presence at least three days per week, providing a collaborative work environment. Employees benefit from comprehensive health insurance options, retirement plans, paid time off, and professional development opportunities. VEDP fosters a supportive culture that encourages innovation, teamwork, and work-life balance. The organization also emphasizes continuous learning and provides resources to help employees grow their skills and careers within the agency.