Responsibilities

• Coordinating content development & strategy for mass email & SMS marketing.
• Monitoring the health and accuracy of data in Slate, our CRM system, and providing systematic updates as needed to ensure the campaign runs smoothly.
• Serving alongside the Office of Communication & Marketing to collaborate and identify opportunities for improvements to digital marketing partnerships and further streamline RFI lead generation and lead nurturing.
• Influencing & supporting the selection of names for the university to license and subsequent outreach strategies.
• Monitoring content lead generation platforms, such as Niche, SCOIR, College Board Connections, and others.
• Contributing to admissions recruitment tactics by developing content for prospective first-year, transfer, and international students and their families.
• Developing strategic communication plans for recruitment and outreach efforts to prospective first-year, transfer, and international students.
• Contributing to content creation for websites, print pieces and social media for prospective student audiences.
• Leading and maintaining strategic RFI management.
• Communicating project requirements, delivery of assets, and production timelines with stakeholders.

Requirements

• Bachelor’s Degree
• Minimum 2+ years of professional experience, including internship or practicum experience, related to duties and responsibilities:
• Experience working under tight deadlines.
• Experience with mass email & SMS distribution programs.
• Experience with Mac operating systems and Microsoft Office.
• Familiarity with databases and list management.
• Applicants must be legally authorized to work in the United States on a full-time basis without need now or in the future for sponsorship for employment-based visa status.
• Required Knowledge, Skills, and Abilities: Knowledge of digital marketing, HTML email, and SMS text marketing best practices. Knowledge of CRM systems, account origin sources, and creating dynamic form content. Data-driven, adaptable mindset that can make changes mid-campaign if needed. Ability to manage and lead multiple, concurrent projects from a variety of stakeholders. Must exhibit exceptional attention to detail and have the ability to produce high-quality work in a fast-paced environment. Strong written and verbal communications. Ability to develop written communications for various audiences and mediums. Must have the ability to learn, be flexible to change, and be innovative. Ability to effectively communicate with stakeholders at various levels with a variety of backgrounds. Ability to be creative and proactive yet disciplined, in order to prioritize workload. Willingness to cross-train and learn other skills from EM Communications team members.

Preferred

• Slate, Salesforce, or other similar CRM systems
• Asana or other similar project management system
• Emma, MailChimp, Constant Contact or other similar email marketing platform
• SCOIR, Intersect, College Greenlight, Campus Reel, or other college recruitment platforms
• HTML editors and coding
• Dynamic form content
• Tableau dashboards & developing campaign reports
• Knowledge of higher education workflow.
• Knowledge and understanding of one or more production disciplines: print, digital, and broadcast (multimedia).
• Sound knowledge of Slate or similar CRM system and Asana or similar project management system.

Benefits

• University of Tennessee employees are eligible for a comprehensive suite of benefits that includes:
• Generous paid leave , accruing up to 24 days of vacation and 12 days of sick leave annually, plus 14 paid holidays and administrative closing days
• Flexible work arrangements, offering a hybrid schedule to most team members
• Education benefits for employees and their dependents at UT System campuses
• Retirement and deferred compensation plans, including 401(k), 403(b), etc.
• Comprehensive medical, dental, and vision insurance plans
• Employee discounts to attractions, services, and goods
• The Division
• The Enrollment Management (EM) division comprises more than 190 full-time staff who serve our students through the following departments and functions: Undergraduate Admissions, International Recruitment, Transfer Center, One Stop Student Services, Financial Aid and Scholarships, the Center for Financial Wellness, University Registrar, Pre-college Research Excellence Programs, EM Research & Analytics, EM Communications, and EM Operations. The Division of Enrollment Management is committed to our Vision, Mission and Values . We are passionate about fulfilling our land-grant mission of accessible education and making an impact that will transform lives through the student experience.