Recruitment Communications Coordinator - Enrollment Management - UTK at Knoxville Technology Council | Knoxville, TN

Knoxville Technology Council

Recruitment Communications Coordinator - Enrollment Management - UTK

Knoxville, TN (Hybrid)

Salary Not AvailableEntry Level2+ years expVolunteer

Posted 6 weeks ago

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Job Summary

Own and coordinate recruitment communications across multi-channel content, data ops, and lead-gen partnerships to move prospective students through the undergraduate pipeline.

Lead content and strategy for mass email and SMS, coordinating with marketing to shape enrollment journeys.
Oversee data health in the CRM and oversee lead-gen strategy via platforms like Niche, SCOIR, and College Board connections.
Align with Office of Communications to streamline digital partnerships, RFI management, and outreach for international, transfer, and first-year audiences.

Job Description

Responsibilities

Coordinating content development & strategy for mass email & SMS marketing.
Monitoring the health and accuracy of data in Slate, our CRM system, and providing systematic updates as needed to ensure the campaign runs smoothly.
Serving alongside the Office of Communication & Marketing to collaborate and identify opportunities for improvements to digital marketing partnerships and further streamline RFI lead generation and lead nurturing.
Influencing & supporting the selection of names for the university to license and subsequent outreach strategies.
Monitoring content lead generation platforms, such as Niche, SCOIR, College Board Connections, and others.
Contributing to admissions recruitment tactics by developing content for prospective first-year, transfer, and international students and their families.
Developing strategic communication plans for recruitment and outreach efforts to prospective first-year, transfer, and international students.
Contributing to content creation for websites, print pieces and social media for prospective student audiences.
Leading and maintaining strategic RFI management.
Communicating project requirements, delivery of assets, and production timelines with stakeholders.