About Crossroads

Crossroads Church is a growing multi-site, interdenominational church. Our sites are currently located in Ohio and Kentucky, with plans to expand to additional cities. We also have an online presence that serves thousands of people who aren’t located near one of our physical sites.
We believe the story of Jesus' redemption is the greatest story ever told, and that's why we embrace creativity, adventure, authenticity, and tenacity to share this story with the world.
Our desire is to model our staff and church community after the church in Revelation, where people of all nations, tribes, and tongues are worshiping and working together. We’re not there yet, but it’s what we’re working toward with every hire and every person who walks through our doors. 

Job Summary

The Reach Marketing Producer plays a critical role in executing and optimizing social media and advertising efforts. This role blends data analysis, project management, and team coordination to ensure campaigns are effective, organized, and aligned with broader marketing goals. The ideal candidate is detail-oriented, analytical, and highly organized, with a strong ability to translate insights into actionable next steps.
Principal Duties and Responsibilities

Social Media Production & Workflow Management

• Produce for the social media team by developing clear social recommendations based on campaign goals and performance insights

• Create and manage tasks within Asana to support content creation, publishing, and campaign execution

• Ensure all inbound work requests are captured, organized, and prioritized within the Social Media Asana board

• Assign tasks to team members on a weekly basis, ensuring clarity of deadlines and deliverables

• Maintain visibility across projects and proactively identify potential bottlenecks

Social Media & Advertising Metrics, Reporting, and Insights

• Track, analyze, and report on performance across social media and paid advertising channels

• Evaluate campaign effectiveness, creative performance, and audience engagement

• Identify trends and patterns to inform future strategies

• Lead regular retrospectives on campaigns, providing clear recommendations for optimization

• Translate data into actionable insights for the marketing and creative teams

Budget Oversight & Invoicing

• Manage and track advertising budgets across platforms and campaigns

• Ensure accurate and timely invoicing for all paid media efforts

• Monitor spend pacing and flag discrepancies or risks

• Partner with finance and marketing leadership to maintain budget alignment and accountability

Team Communication & Coordination

• Keep the reach team informed of key updates, priorities, and upcoming events

• Communicate “need-to-know” information to ensure alignment across campaigns and initiatives

• Serve as a central point of coordination between marketing, creative, and external partners

Education Requirements

• Bachelor-level degree or equivalent college experience preferred
   

Experience/Skills Requirements

• 2–5 years of experience in marketing, social media, or digital advertising

• Strong analytical skills with experience interpreting performance metrics

• Experience managing budgets and/or invoicing processes

• Familiarity with project management tools (e.g., Asana or similar platforms)

• Excellent organizational and communication skills

• Ability to manage multiple projects and deadlines simultaneously

• Detail-oriented with a proactive, problem-solving mindset

• Experience with paid social platforms (e.g., Meta, Google, TikTok)

• Knowledge of social media content strategy and creative best practices

• Experience working in a fast-paced or agency environment

Physical Requirements

• Able to lift 25 lbs.

Scheduling/Travel Requirements

• Potential travel to Crossroads sites on occasion.

• Expected to work outside of “normal” schedule for All Hands on Deck high-impact events (Holy Week/Easter, Super Bowl, Christmas, others as needed), participate in all-staff meetings, Day of Solitude, offsites, etc.

Crossroads Staff Qualities

Qualities all staff teammates should exhibit:

• Mission Oriented: Committed to the Crossroads mission and expectations in the staff “I Promise” document, including using the Bible as the ultimate standard of truth, practicing spiritual disciplines, tithing, and pursuing personal purity.

• Availability: Expected to work outside of “normal” schedule for All Hands on Deck high-impact events (Holy Week/Easter, Super Bowl, Christmas, others as needed), participate in all-staff meetings, day of solitude, offsites, etc.

• Authenticity: Communicates clearly, directly, and honestly, even under stress, and does so with a sustained positive attitude and demeanor.

• Personal Leadership: Envisions, energizes, and enables others to operate at full potential.

• Collaborative Self-starter: Thrives as an individual contributor and works well on a team.

• Proactive Problem Solver: Takes initiative to understand departmental objectives, adapts to changing and fluid environments, and proactively solves problems.

• Humility: Puts others above self and takes ownership of mistakes. 

• Learner: Desires growth and learning from others.

• Flexibility: Able to quickly shift between projects as organizational direction and needs change, able to successfully balance competing priorities.

Crossroads Church is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.