Responsibilities

• Establish and foster partnerships across the organization to understand marketing objectives and business requirements
• Lead the creation and execution of solutions to pull and combine data from multiple sources for customer behavior analytics, campaign measurement, and reporting
• Analyze customer journeys, digital engagement, and campaign performance to identify actionable insights
• Develop and implement customer segmentation and targeting strategies to optimize marketing effectiveness
• Communicate insights to senior leaders via written and oral presentations, influencing marketing strategy and investment decisions
• Collaborate with analytic and non-analytic groups to facilitate holistic, cross-functional learning
• Champion data and analytics best practices across the marketing organization
• Translate business needs into data models supporting long-term marketing solutions
• Facilitate the creation of data models using best practices to ensure high data quality and reduced redundancy

Requirements

• Master's degree in a relevant quantitative field (e.g., Statistics, Economics, Marketing Analytics, Mathematics, Engineering, Computer Science, or related fields)
• 6+ years of industry experience in marketing analytics roles (e.g., digital analytics, campaign measurement, customer insights)
• 6+ years of work experience across a broad range of analytics platforms, languages, and tools (Snowflake, Alteryx, SAS, Tableau, Python, Excel Pivot, etc.); hands-on experience using big data platforms required
• Strong communication skills with the ability to convey complex information in an understandable, compelling, and persuasive manner to business partners
• Innovative thinking capability to help internal clients define marketing problems, create solutions, and execute implementation
• Expert knowledge in quantitative methods for marketing analytics, including customer segmentation, targeting, and digital analytics

Preferred

• Financial services experience, especially in credit card marketing analytics

Benefits

• We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location.
• Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions.
• We also offer a range of benefits and programs to meet employee needs, based on eligibility.
• These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more.
• Additional details about total compensation and benefits will be provided during the hiring process.