Publicity Lead - Movies, Movies PR

New York City, NY (On-site)

$139K/yr – $189K/yrSenior Level7+ years expFull time

Posted 4 weeks ago

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Job Summary

Own regional film publicity operations across festivals, screenings, and influencer partnerships while coordinating cross-functional teams, talent logistics, and budgets to drive local reach for Prime Video titles.

  • Regional ownership: execute screenings, premieres, junkets, and press activations with a focus on regional markets and diverse audiences.
  • Operations and partners: manage budgets, staffing, vendors, travel, and contracts to ensure cost-efficient, high-impact events.
  • Cross-functional influence: align campaigns across Brand Partnerships, Public Policy, and community orgs to maximize local visibility.

Job Description

Responsibilities

  • Execute word-of-mouth and regional promotional media partner-supported screenings, both in-person and virtual.
  • Coordinate with regional press, social hyperlocal micro influencers, members of local film critics groups and circles, retail partners, historically Black colleges and universities (HBCUs), community action organizations, and other strategic groups in line with title-specific Prime Video goals.
  • Ensure promotional and word-of-mouth screening access for other Amazon departments and Employee Resource Groups, including Brand Partnerships, Digital, Public Policy, Warriors, Glamazon, BEN, and Latinos @.
  • Work with the Quality Content and Anti-piracy teams to ensure that all theatrical and virtual screenings are held using best Amazon practices and guidelines.
  • Coordinate regional festival logistics for premiere events such as Toronto International Film Festival, SXSW, and Sundance.
  • Ensure all regional activities and convention activities are strategically aligned and effectively executed across the globe.
  • Oversee junket planning from conception to execution, focused on east coast press activities.
  • Manage location and junket production crew bids and contracts, talent time allocations, scheduling, catering and talent logistics, and day-off management.
  • Engage cross-functionally with internal stakeholders, such as the National Partnerships and Publishing teams, to collaboratively activate brand integrations in regional markets.
  • Develop synergistic opportunities for external activations, specific to the Movies PR slate, via partners in the parenting, LGBTQIA+, and faith categories.
  • This often includes organizations such as National Girls Collaborative Project, Color of Change, Planned Parenthood, ACLU, and others.
  • Oversee sports PR, sports-related influencer outreach, and activations for all movie titles.
  • Engage with experiential vendors to create new and exciting experiences related to Prime Video movies, such as street teaming, events, and stunts.
  • Manage all staffing needs for regional events and theatrical screening plans.
  • Track Regional Strategies budget allocations within overall Movies PR title-specific budgets.
  • Open and oversee budgets and purchase order requests for all campaign-related costs. Monitor submission of invoices to ensure all vendors are reimbursed in a timely manner.
  • Contribute Regional Strategies campaign-specific activities in filmmaker and campaign decks, reporting, and target media lists.
  • Oversee and maintain all team and key department-wide documents, including agendas, film contact sheets, reaction memos, events calendars, and budget trackers.
  • Coordinate all team calls with both internal and external parties, including agencies and talent representatives/publicists.
  • Work with the travel team to organize all filmmaker and talent travel.

Requirements

  • 7+ years of recent professional communications or public relations experience
  • Bachelor's degree

Nice to have

  • Experience in professional communications or public relations

Benefits

  • comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
  • 401(k) matching
  • paid time off
  • parental leave
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Reli. is a family-owned business built around strong valuesand a passion to serve our customers. Our drivestemmed from seeing a need for custom-tailored qualityproducts at wholesale prices & quantities. We wanted to beable to put quality first and still be able to providehonest pricing.With our global and domestic operations, we have thefreedom to center each and every decision around ourvalued customers. We approach all our work with the same driveand energy to make sure our customers can always relyon Reli.

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171 employees (30 in marketing)

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