Responsibilities

• Develop and execute a strategic PR campaign for NY Fashion Week Festival.
• Draft and distribute press releases, media advisories, and event announcements.
• Pitch stories and secure media coverage with fashion, entertainment, and lifestyle publications, including outlets such as Vogue, WWD, Harper's Bazaar, ELLE, Fashionista, Essence, Refinery29, Forbes, and local New York media.
• Build relationships with editors, journalists, influencers, and media contacts.
• Coordinate and manage celebrity outreach and invitations.
• Secure attendance from celebrities, influencers, stylists, tastemakers, and notable industry figures.
• Coordinate press credentials and media check-in procedures for the event.
• Identify and pursue interview opportunities for event organizers, designers, sponsors, and talent.
• Assist in developing talking points and press materials.
• Work closely with marketing and social media teams to maximize event visibility.

Requirements

• 3+ years of public relations experience in fashion, entertainment, events, or luxury brands.
• Existing relationships with fashion editors, entertainment media, and celebrity representatives strongly preferred.
• Proven track record of securing media placements and press coverage.
• Strong writing skills with experience drafting professional press materials.
• Exceptional communication and networking abilities.
• Ability to thrive in a fast-paced, deadline-driven environment.
• Previous New York Fashion Week or major event experience is highly preferred.

Preferred

• Celebrity booking or VIP relations experience.
• Existing contacts within fashion publications and entertainment media.
• Experience managing red carpets, press lines, or large-scale events.