Account Executive, Lifestyle & Influencer

Los Angeles, CA (Remote)

Salary Not AvailableMid Level4+ years expFull time

Posted 3 hrs ago

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Job Summary

Own and execute daily media outreach and 360-degree storytelling across lifestyle, tech, and entertainment; manage creator partnerships, content, and events to drive integrated campaigns.

  • Lead targeted media relations and influencer activations for consumer and lifestyle brands.
  • Coordinate cross-channel storytelling that blends media, creators, and brand partnerships.
  • Oversee messages, schedules, and budgets to keep senior leaders informed and on track.

Job Description

Responsibilities

  • Daily Narrative Execution: Own the daily outreach and storytelling for a roster of consumer and lifestyle clients. You move beyond support to actively lead media relations, securing impactful wins across lifestyle, tech, and entertainment outlets.
  • Modern Storytelling & Integration: Architect 360-degree moments that matter. You understand how media relations, creator ecosystems, and brand integration work together to build a modern persona, and you execute tactics that bridge these worlds seamlessly.
  • Creator & Influencer Ownership: Lead the identification and engagement of the right voices for our clients. You manage influencer seeding strategies and execute talent-led activations that feel authentic, purposeful, and culturally relevant.
  • Content Command: Produce sophisticated materials including creative briefs, talent itineraries, blog content, and executive briefing notes. You are a fast, sharp writer who knows how to tailor a narrative to fit the specific tone of a platform, an editor, or a creator.
  • Cultural & Social Radar: Act as the team’s primary sensor for the social zeitgeist. You monitor news cycles and platform trends to flag pop culture moments and creator shifts, providing the strategic context clients need to stay ahead.
  • Account Stewardship & Precision: Manage the essential foundation of your accounts with total precision. You own the agendas, meeting recaps, activity reports, and budget trackers, ensuring your senior managers and clients are always briefed and one step ahead.
  • Event & Activation Leadership: Lead the logistical execution of client meetings and talent-focused events. You own the ground game—from managing high-level invite lists to on-site media and talent wrangling—with total professional poise.
  • Relationship Driven: You recognize that our business is built on trust and authenticity. You lead by example in how you treat your co-workers, talent reps, and the media—prioritizing integrity and a solution-oriented attitude in every interaction.

Requirements

  • The Hybrid Specialist: You have 3–4 years of experience in communications, entertainment, or public relations. You have moved past the basics and are an expert at using research tools and industry shorthand to find and secure the perfect partners for a campaign.
  • Digitally Fluent: You live at the intersection of social media and the creator economy. You understand how content moves through the social ecosystem and have a genuine interest in combining entertainment with social good and consumer trends.
  • The Situational Strategist: You possess high EQ, great judgment, and strong accountability. You know how to communicate effectively with senior staff, handle a fast-paced environment, and maintain a calm demeanor under pressure.
  • A Meticulous Storyteller: You are a concise and creative writer. Whether it’s a talent invitation, a press pitch, or a creative brief, your writing is sharp, persuasive, and error-free.
  • An Elite Researcher: Your research skills are a competitive advantage. You don’t just find names; you find the specific connection points that make a story or a partnership break through.
  • Entrepreneurial Spirit: You are proactive and resourceful. You don’t wait for a task to be assigned; you identify gaps, suggest improvements, and bring fresh, out-of-the-box ideas to every team brainstorm.
Sunshine Sachs Morgan & Lylis logo

Sunshine Sachs Morgan & Lylis

Sunshine Sachs Morgan & Lylis is an independent full-service communications and narrative consulting firm. Our collective helps shape public image via earned, owned, and paid engagements across mediums and platforms. We’re built on the notion that good ideas have the power to change the world, shape our cultural conventions, and create new models of success in every industry.Benefits include; medical, dental, and vision plans, 401(k) with matching, annual merit-based bonuses, PTO, fertility, FSA for medical, childcare, and commuter expenses. Additional perks include: a flexible work schedule, Work from Anywhere program, Summer Fridays, Wellness Days, and a 4-week sabbatical or trip to celebrate select anniversaries. We love to socialize so, we have collaborative workspaces, some offices even have rooftops, celebrations, networking opportunities, and community volunteering. We frequently mark opportunities to listen, learn and act throughout the year (Juneteenth, Election Day, International Women’s Day, etc.).From day one, employees are carefully matched with a mentor to guide them on their path to success. Training and mentoring are important to us and since we are into promoting from within, we are proud to offer training throughout the year on topics for professional growth as well as personal growth. We have also developed a series of teaching workshops that are structured for each level of the company. Sunshiners also take love to take advantage of the monthly Meet the Media series where media contacts provide valuable insider info for pitching them and their colleagues. SSM&L is committed to diversity, equity, inclusion, and ability. We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sexual orientation, identity and expression, national origin, disability status, protected veteran status, or any other characteristic protected by law.

Founded in 1992
New York, New York, USA
336 employees (54 in marketing)

Traffic Signals

Monthly Visitors
4K
Traffic Source Mix
Search
27.8%
Direct
48.2%
Referral
6%
Social
17.1%
Paid
0.8%

Headcount Trend

Current headcount: ~338

Marketing Team

Marketing Team Size
51 (15% of company)
Marketing Roles Posted (Last 30 Days)
10

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