Publicist

New York City, NY

$74K/yr – $101K/yrMid Level3+ years exp

Posted 4 weeks ago

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Job Summary

Own the press storytelling and media outreach loop for ABC News, shaping messaging, materials, and events while building journalist and content creator relationships to secure coverage and spot opportunities.

  • Press Materials and Strategy: align press releases, site resources, and messaging with the team.
  • Outreach and Events: drive targeted pitches, plan promotional events and junkets, and coordinate logistics.
  • Relationship Building: cultivate sources in talent, producers, journalists, and outlets to generate coverage and flag issues for executives.

Job Description

Responsibilities

  • Press Materials - Craft press releases including announcements, listings and ratings
  • Strategy Support - Works with the team to develop strategies, create press resources including DET press site pages and screeners, coordinate appearances, and messaging to support and promote
  • Promotional Opportunities - Target opportunities for promotion and relationship building and growth
  • Relationship Building - Help to build relationships with talent, producers, journalists/outlets and content creators for promotion to pitch stories and secure coverage
  • Press Outreach - Pitch targeted opportunities
  • Events/Junkets - Help in organizing promotional events, junkets including outreach to talent, press and coordinating all logistical details
  • Coverage - Monitoring media coverage and crafting coverage recaps to share with execs and partners and to help flag issues and concerns
  • Planning - Actively seek new opportunities for promotion and help to develop those relationships by researching opportunities, making recommendations and setting meetings

Requirements

  • At least three years’ experience in public relations, corporate communications, or related field.
  • Ability to thrive in a fast-paced work environment, high-pressure news environment.
  • Desire and dedication to tackle increasingly greater levels of responsibility.
  • The ability to prioritize as well as multitask is extremely important.
  • Professionalism and integrity a must.
  • Must have excellent written and verbal communications skills.
  • Willingness to work overtime with short notice.
  • Must work well under pressure.
  • Demonstrated organizational skills.
  • Superior attention to detail.
  • Ability to successfully coordinate multiple projects simultaneously.
  • Proficiency with Word, Excel, PowerPoint, Outlook
  • Must be highly organized, detailed oriented, personable and a problem-solver.
  • Bachelor’s degree from an accredited college or university; or equivalent work experience.

Preferred

  • Existing knowledge of the television business and industry experience.