Public Relations Strategist

Indianapolis, IN (On-site)

$62K/yr – $68K/yrMid Level3+ years expFull time

Posted 2 months ago

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Job Summary

Media relations and crisis communications ownership with a focus on shaping institutional storytelling and executive readiness.

  • Media Relations Strategy: build and maintain media lists, pitch stories, and manage outreach with local to national outlets.
  • Spokesperson & Messaging: prepare talking points, brief leadership, and serve as a media spokesperson when appropriate.
  • Events & Crisis Readiness: plan on-site media events, coordinate shoots, and assist in crisis communications and storytelling.

Job Description

Responsibilities

  • Support the Assistant Director of Communications and PR Coordinator in executing public relations and public-facing communications strategies
  • Grow and maintain brand awareness through earned media coverage and communications efforts
  • Build, nurture, and leverage relationships with media partners
  • Support tracking of PR goals, performance, and related budget considerations
  • Write and distribute press releases, media alerts, and related materials for exhibitions, programs, and institutional initiatives
  • Pitch stories to local, regional, national, and trade media
  • Maintain and grow relationships with key media contacts
  • Manage media lists and support targeted outreach strategies
  • Serve as a spokesperson for Newfields in media interviews when appropriate
  • Prepare staff and leadership for media interviews, including talking points and messaging

Requirements

  • Bachelors degree in Public Relations, Marketing, Journalism, or a related field
  • 3 years of experience in public relations, communications, marketing, or a related field
  • Experience in a museum, cultural institution, nonprofit, or agency setting preferred
  • Demonstrated experience supporting media relations and, ideally, crisis communications
  • Excellent written, verbal, and public speaking skills
  • Experience working with media monitoring and PR tools (e.g., Muck Rack or similar platforms)
  • Proficiency in Microsoft Office Suite

Preferred

  • Experience in a museum, cultural institution, nonprofit, or agency setting preferred
  • Crisis communications experience
  • Strong storytelling instincts and strategic communication skills
Newfields a Place for Nature & The Arts logo

Newfields a Place for Nature & The Arts

Newfields offers dynamic experiences with art and nature for guests of all ages. The 152-acre cultural campus features art galleries, lush gardens, a historic home, performance spaces, a nature preserve and sculpture park. From inspiring art and exhibitions in the IMA Galleries, to concerts in The Toby, to a stroll through The Garden with a glass of something cold, guests are invited to interact with art and nature in exciting new ways. Newfields is home to the Indianapolis Museum of Art, among the ten largest and ten oldest general art museums in the nation; the Lilly House, a National Historic Landmark; The Garden, featuring 40 acres of contemporary and historic gardens, a working greenhouse and an orchard; and The Virginia B. Fairbanks Art & Nature Park, one of the largest art and nature parks in the country. The Newfields campus extends outside of Indianapolis with Miller House and Garden in Columbus, Ind.—one of the nation’s most highly regarded examples of mid-century Modernist architecture. For more information visit www.discovernewfields.org.

Indianapolis, Indiana, USA
239 employees (37 in marketing)

Traffic Signals

Monthly Visitors
76.1K
Monthly Google Ads Budget
$2.1K
Traffic Source Mix
Search
56.3%
Direct
35%
Referral
7.1%
Social
1.2%
Paid
0.3%

Headcount Trend

Current headcount: ~239

Marketing Team

Marketing Team Size
16 (7% of company)
Marketing Roles Posted (Last 30 Days)
1

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