Responsibilities

• Media Relations & Science Writing
• Research, develop, and write news releases, feature stories, media pitches, blog content, and other communications materials that highlight UF/IFAS research, Extension programs, and educational initiatives.
• Identify emerging story opportunities and collaborate with faculty, staff, and communicators to develop compelling content for traditional and digital media channels.
• Translate complex scientific topics into accurate, engaging, and accessible content for a variety of audiences while ensuring consistency with organizational goals and messaging priorities.
• Coordinate with photography, video, graphic design, and digital content teams to create multimedia storytelling opportunities that increase audience engagement and media interest.
• Strategic Media Outreach & Relationship Management
• Build and maintain strong relationships with local, state, national, and industry media outlets.
• Regularly pitch story ideas, connect journalists with subject matter experts, respond to media inquiries, and identify opportunities to elevate UF/IFAS expertise in news coverage and public discourse.
• Monitor media trends, news cycles, and industry developments to proactively identify opportunities for coverage.
• Manage media lists, support strategic outreach efforts, and strengthen relationships with agricultural, natural resources, science, and public affairs journalists.

Requirements

• Master’s degree in an appropriate area of specialization; or a Bachelor’s degree in an appropriate area of specialization and two years of appropriate experience.

Preferred

• Degree in journalism, public relations, communications, or a closely related field.
• Professional experience in media relations, journalism, public affairs, or strategic communications.
• Exceptional writing, editing, and proofreading skills.
• Experience translating scientific, technical, or research-based information into public-facing content.
• Strong understanding of local, state, and national news media.
• Knowledge of Associated Press (AP) Style.
• Experience developing media pitches and securing earned media coverage.
• Strong interpersonal and relationship-building skills.
• Experience working in higher education, research, agriculture, natural resources, government, or nonprofit organizations.
• Ability to manage multiple projects and deadlines in a fast-paced environment.