Responsibilities

• Writing and editing member communications, newsletters, web and social content, and campaign materials.
• Developing marketing communications that support membership recruitment, engagement, and retention.
• Promoting union and association events, trainings, conferences, and labor actions.
• Drafting press releases, statements, advisories, and talking points, and supporting media outreach.
• Monitoring news and social media and helping craft timely organizational responses on issues affecting nurses.

Requirements

• Bachelor’s degree ( or equivalent experience ) in communications, PR, marketing, journalism, or related field.
• 2–4 years’ experience in communications, public relations, marketing, journalism, or nonprofit/union/association work.
• Familiarity with nursing, labor relations, health care policy, advocacy, or professional association work.
• Strong writing, editing, and proofreading skills across digital and print channels.
• Background in membership, event, program, campaign, or public affairs communications, including audience-specific messaging and conversion-focused content.
• Experience drafting media-facing materials ( press releases, advisories, pitches, statements, speeches, talking points ) and supporting media relations, translating communication strategy into campaign plans, content packages, production schedules, and cross-channel messaging with clear, accurate, audience-appropriate content.
• Ability to advise internal stakeholders on message clarity, audience fit, reputational considerations, and communication approach, including high-visibility and labor-related communications.
• Demonstrated experience writing and editing for multiple channels (email, web, social media, newsletters, print, promotional).
• Proven ability to manage multiple assignments, deadlines, and review processes with strong attention to detail.
• Travel and attendance at WSNA events, media opportunities, meetings, and labor actions required.