PUBLIC RELATIONS SPECIALIST

Birmingham, AL (Hybrid)

$48K/yr – $52K/yrMid LevelFull time

Posted 5 weeks ago

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Job Summary

Own external messaging for UAB's health and medicine agenda by shaping content, media relations, and compliant communications that align with education, research, clinical, and community priorities.

  • Brand & Communications Ownership: Align messages with guidelines and priorities across education, research, clinical and community service.
  • Content & Media Strategy: Turn complex information into clear communications and lead proactive media relations.
  • Collaboration & Compliance: Partner with university and Health System teams to meet regulatory and organizational standards.

Job Description

Responsibilities
  • To strengthen and safeguard UAB's brand as a part of the Public Relations (PR) team through strategic content creation, management, and media relations, ensuring proactive and responsive communication.
  • The PR specialist will support UAB's health and medicine enterprise by developing accurate, compliant messaging that reflects the institution's education, research, clinical and community service priorities.
  • They will collaborate closely with university and Health System professionals to translate information into clear, audience-friendly communications.
  • This role ensures that all external messaging aligns with appropriate guidelines, regulatory requirements and organizational priorities.
Requirements
  • Bachelor's degree in communication, journalism, public relations or a related field. Work experience may NOT substitute for education requirement.
University of Alabama at Birmingham logo

University of Alabama at Birmingham

4.0 Glassdoor

Known for its innovative and interdisciplinary approach to education at both the graduate and undergraduate levels, the University of Alabama at Birmingham, a part of the University of Alabama System, is an internationally renowned research university and academic medical center with over $700 million in research awards annually, as well as Alabama’s largest single employer, with some 26,000 employees, and has an annual economic impact exceeding $7.15 billion on the state. The pillars of UAB’s mission include education, research, innovation and economic development, community engagement, and patient care. Learn more at www.uab.edu.

Founded in 1969
Birmingham, Alabama, USA
17K employees (435 in marketing)
73% recommend to a friend
86% CEO approval

Traffic Signals

Monthly Visitors
1.9M
Monthly Google Ads Budget
$535.4K
Traffic Source Mix
Search
44.3%
Direct
46.1%
Referral
8.3%
Social
0.5%
Paid
0.6%

Headcount Trend

Current headcount: ~16.6K

Marketing Team

Marketing Team Size
339 (2% of company)
Median Career Experience
15 years
Median Tenure
8.5 years
Marketing Roles Posted (Last 30 Days)
4

Funding

Total Funding
$45.1M
Last Raise
$17.5K
Grant, 2 years ago

Funding History

  • Dec 2023
    Grant • $17.5K
  • Jul 2023
    Grant
  • Jun 2023
    Grant

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