Public Relations Specialist Sr.

Bloomington, IL (Hybrid)

$78K/yr – $107K/yrSenior Level7+ years expFull time

Posted 3 months ago

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Job Summary

Lead external communications for COUNTRY Financial, guiding strategy and cross‑functional alignment to protect reputation and support corporate goals.

  • Own external messaging across audiences and channels to protect reputation.
  • Must-have: 7+ years in external communications or PR in regulated industries.
  • Standout: Proven executive collaboration and cross-functional alignment for high-impact campaigns.

Job Description

Responsibilities

  • Protects and enhances the reputation of COUNTRY Financial through external communications.
  • Supports corporate vision, mission, objectives and values through external message planning, development and delivery.
  • Ensures the right messages get to the right external audiences using the appropriate medium based on best practices and which meet legal, compliance, brand and other standards.
  • Ensures consistency and alignment of messages with corporate strategy.
  • Works closely with client advocacy, marketing, and legal stakeholders to support effective external audience messaging and management of public image.
  • Establishes and maintains relationships with executive leadership and works closely with business leaders across the organization to plan and deliver effective external communications.
  • Analyzes, recommends, develops and implements external communications ensuring strategic, consistent and clear messages are shared through appropriate channels.

Requirements

  • Typically requires 7+ years of relevant experience or a combination of related experience, education and training.
  • Proven experience leading external communications or public relations strategies that strengthen trust and protect organizational reputation
  • Strong media relations and messaging expertise, with the ability to clearly connect messages to the right audiences through the right channels
  • Demonstrated ability to partner with executive leaders and cross‑functional teams to deliver aligned, high‑impact communications
  • Excellent writing and editing skills with a focus on clarity, credibility, and brand consistency
  • Experience in regulated, corporate, or service‑driven environments; financial services or insurance experience preferred

Preferred

  • financial services or insurance experience preferred
  • experience in regulated, corporate, or service-driven environments (optional as nice-to-have)

Benefits

  • The benefits package includes insurance benefits (medical, dental, vision, disability, and life)
  • 401(k) with company match
COUNTRY Financial logo

COUNTRY Financial

COUNTRY Financial® provides insurance and financial services for over a million households and businesses across 19 states. We have a long history of protecting people. Formed by a group of farmers in 1925, we now have more than 3,000 employees and over 1,700 representatives to help our clients protect what matters most and plan for a secure future. We’re more than an insurance company — COUNTRY Financial clients not only trust us with insuring their homes, cars, farms, businesses, and lives, but also to help them plan for the future with investing, retirement and financial services.

Founded in 1925
Bloomington, Illinois, USA
7.6K employees (281 in marketing)