Public Relations Specialist

Responsibilities

• Serve as a primary media contact for the Aquarium (and spokesperson when appropriate)
• Coordinate and manage earned media placements and appearances in key local and regional drive markets
• Collaborate with the Chief Marketing Officer and Assistant Director of Marketing & Strategic Communications to develop and implement earned media strategies that increase awareness, reach and engagement across local, regional and national markets
• Execute consistent, proactive media outreach to secure earned coverage across print, digital, broadcast and social channels
• Coordinate and edit pre-recorded broadcast segments, ensuring accuracy, alignment and timely delivery
• Write, edit and distribute press releases, media alerts, pitches and fact sheets in collaboration with the Strategic Communications team
• Identify and develop compelling story ideas that highlight Aquarium programs, exhibits, research and impact
• Maintain and distribute press materials, including press kits and supporting assets, ensuring accuracy and timeliness
• Coordinate and host media events, including press previews, announcements and onsite activations
• Build and maintain relationships with media, influencers and community partners to expand reach and

Requirements

• Bachelor's degree or equivalent experience in English, Journalism, Public Relations or a related field
• Minimum of 3 years relevant experience implementing successful media and public relations program
• Valid driver’s license and reliable transportation
• Proficiency in Microsoft Office (Excel, Word, PowerPoint, Outlook) and project management tools

Preferred

• Experience in zoo and aquarium industry a plus
• Familiarity with public relations and media monitoring platforms (Cision, Meltwater, Critical Mention, Vocus) preferred
• Knowledge of or interest in conservation, environmental issues or related fields preferred