Responsibilities

• Keep a pulse on social media trends to create relevant and engaging social media content while building and strengthening the BWL brand online.
• Assist with updating BWL’s external website content.
• Utilize online monitoring tools and reporting platforms to create media reports, dashboards and other analysis as needed.
• Support media relations activities under the direction of the Public Relations & Marketing Manager, including responding to media inquiries, coordinating media interviews and staffing media interviews.
• Write, develop and manage approvals for fact sheets, the internal quarterly magazine, customer bill inserts, awards submissions and other communications materials.
• Produce well-crafted, compelling written content for communications and marketing initiatives.
• Support and develop internal communication channels, including BWL’s internal digital signage network and weekly announcements.
• Successfully manage complex, fast-moving and unexpected communications challenges.
• Assist with general administrative support for communications department activities, including company event photography, records retention and maintaining constituent contact lists.
• Work closely with stakeholders throughout the organization to ensure brand, voice and messaging consistency.

Requirements

• Bachelor’s degree in public relations, communications, marketing or a related discipline.
• Minimum of three years of public relations, communications or similar professional experience.
• Strong understanding of social media platforms, media management and Microsoft Office/Microsoft 365.
• Superior written and oral communication skills with a strong understanding of AP Style.
• Exceptional professional and interpersonal skills, with the ability to interact effectively with employees and stakeholders at all levels of the organization, including executive leadership.
• Excellent time-management skills and the ability to manage multiple projects and deadlines simultaneously.
• Outstanding organizational, planning and problem-solving skills.
• Self-starter with an excellent work ethic and a positive, proactive approach.
• Demonstrated judgment and discretion in handling sensitive matters.
• Ability to work after-hours and support a non-traditional schedule, as needed. This position will be required to participate in an on-call rotation.

Preferred

• Familiarity with basic graphic design tools such as Adobe Creative Cloud and/or Canva.

Benefits

• Competitive wages, employee development, and opportunity for professional growth.
• Robust time off benefits including vacation, free choice, sick leave, parental leave and 11 paid holidays.
• Comprehensive benefits package offered including medical, prescription, dental, life insurance, long-term disability, employee assistance program.
• Voluntary benefits including vision, supplemental and dependent life insurance, flexible spending, AFLAC options, LifeLock anti-theft, long term care, tuition reimbursement, and BWL's Home Purchase Plan – Forgivable $5,000 loan for purchase of a home in Lansing.
• Retirement programs including 401(a) Defined Contribution Plan (DC) (100% company paid up to 9.5 % of base salary for BU positions and up to 13% of base salary for NBU positions), 457 Deferred Compensation matches up to $2,500 per year.
• Post retirement benefits offered at the respective level of coverage, co-pays and health care premium, at the same level as active employees.
• Two fitness centers located on site open 24/7, work life balance program, employee assistance program, free parking and much more!