Responsibilities

• Collaborate with Line of Business (LOB) leaders to identify priorities and define social media objectives
• Develop strategic social media plans, including messaging frameworks, audience targeting, and channel strategy
• Lead the social activation of corporate communications campaigns, including content and media relations initiatives amplified through social channels
• Manage and evolve ESL’s customer-centric social media roadmap, balancing business goals, corporate messaging, customer needs, technical and compliance requirements
• Integrate the social media content calendar into broader corporate communications planning
• Serve as the primary point of contact and liaison to external agencies for social media support Communicate campaign priorities, messaging direction, brand standards, and business objectives to agency partners
• Coordinate and oversee organic and paid social advertising across platforms, ensuring agencies have clear direction and necessary assets
• Monitor campaign performance and budget utilization in partnership with agencies to ensure alignment with performance expectations
• Plan, write, edit, and distribute relevant, audience-appropriate content across corporate communication channels
• Draft and disseminate corporate press releases and support proactive story pitching
• Build and maintain relationships with media, community, and stakeholder partners
• Respond to media inquiries in a timely and professional manner
• Develop and manage processes for sharing approved content with external partners
• Participate in and support ESL’s Crisis Communications plan
• Monitor external issues affecting the financial services industry and local communities and provide guidance to leadership as needed
• Advise senior leaders and managers on high-priority or sensitive communications
• Maintain strong cross-company relationships to ensure coordinated messaging during critical situations
• Represent ESL at community events through developing event and media materials and fostering positive stakeholder relationships
• Develop and deliver monthly, quarterly, and annual corporate communications performance reports
• Contribute social media metrics and insights to reporting dashboards