Responsibilities

• Run consumer electronics product launches from start to finish: embargoed briefings, launch-day coverage, and the long tail of reviews
• Manage review programs: decide which products go to which reviewers, handle loaner logistics, and follow up until the review runs
• Pitch and secure coverage in tech and lifestyle media, including hands-on reviews, "best of" roundups, gift guides, and news
• Plan and staff trade shows such as CES, IFA, and MWC, including booking press meetings, running booth tours, and working the show floor
• Act as a day-to-day lead for client teams, including China-based brands navigating U.S. media for the first time
• Develop campaign strategy, pitches, and press materials, and advise clients on what will actually land with reviewers
• Oversee interns and junior staff on list building, tracking, and reporting
• Lead or join video client calls and contribute to new business pitches

Requirements

• 3–5 years in PR or media relations, with a significant share of that time spent on consumer electronics products (agency or in-house)
• Real, working relationships with consumer tech editors and reviewers, the kind where you can text someone about a launch
• A portfolio of CE placements you're proud of: reviews, roundups, launch coverage
• Hands-on experience with product launches, embargoes, and review-unit programs
• Trade show experience (CES, IFA, or similar), and enjoying it
• Experience managing or mentoring junior team members
• Strong writing skills and a sharp sense of what makes a product story interesting
• A genuine interest in technology innovation. You read reviews and have opinions about them.
• Applicants who do not meet the above criteria, or who live outside the United States will not be considered.
• MUST reside in the United States (required)

Preferred

• Not required but a plus: Chinese language ability (Mandarin, spoken and written)

Benefits

• full benefits package