Responsibilities

• Execute and deliver the communication strategy, press, celebrity, influencer engagement, and PR activations across the brand and will seamlessly execute media partnership, PR, celebrity, and influence to deliver outstanding earned media outcomes.
• Communicate brand guidelines, materials that are directed from HQ team to dedicated teams and third parties
• Oversee agency’s weekly deliverables, gatherings, and feedback on reports
• Align with Communications Director to ensure HQ expectations are met across projects
• Manage all targets for editorial, gifting, media placements based on directives from HQ and local PR strategy
• Ensure execution of special activities including press days, fashion show, gifting initiatives, and more
• Monitor and analyze media coverage and communication.
• Draft press releases for regional/national initiatives & VIP dressing moments.
• Circulate to press and ensure crediting across all channels
• Develop a robust, thoughtful PR plan for brand activations and launches.

Requirements

• Bachelor’s degree required (preferably in Public Relations, Marketing or Communications)
• At least 5 years of PR experience, preferably in high-end fashion/luxury goods industry or relevant agency
• Strong computer skills including (Microsoft Office Suite: Word, PowerPoint, Excel, Outlook)
• Social Media Platforms; Adobe; Launchmetrics (Fashion GPS); Cision; Fashion Monitor/Celebrity Intelligence; media tracking services, such as DMR, Meltwater, Burrelles, etc.

Benefits

• Hybrid work model (4 days in office required, Friday work from home), designed to balance flexibility and in-person collaboration.
• Comprehensive benefits including medical, dental, vision, 401(k) with employer match, and commuter benefits.
• Paid time off and holidays, with accrual based on tenure and role.
• Learning opportunities, including mentorship, structured programs, and personalized development paths.
• Opportunity to contribute to a growing, global brand at the forefront of luxury and innovation.