About The Last Layer

Since 2011, The Last Layer has been a trusted partner for over 80 modern brands across CPG, modern parenting, wellness, and lifestyle. Our reputation has been built entirely through referrals and word-of-mouth, and every brand on our roster is best-in-class. We hold ourselves to a high standard across everything we do and approach this work with entrepreneurial instincts and a taste to match. That is the environment you are walking into.

About You

The ideal candidate has 3–5 years of PR agency experience and takes real ownership of their work. You are a strong writer, a relationship builder, and someone who understands that great PR is both an art and a science. You are fluent in earned media, curious about where the industry is heading, and ready to grow in an environment that will push you.

This is a role for someone who shows up with energy, executes at a high level, and is excited to join a rapidly growing team! 

Position Overview

Strategic Support

• Assist account managers in developing media strategies across a portfolio of best-in-class clients
• Contribute meaningful insights to media outreach initiatives, not just execution
• Take ownership of specific project components with a growing level of autonomy
• Support a portfolio of assigned accounts while taking ownership of up to 2 accounts as the primary day-to-day contact, with account manager guidance 
• Come prepared with observations, ideas, and solutions at every stage of a campaign

Media + Editorial

• Build and strengthen relationships with key media contacts across parenting, wellness, lifestyle, business and CPG with a focus on emerging media platforms 
• Initiate outreach to secure coverage opportunities and expand each client's media network
• Take ownership of pitches and creative execution under the guidance of account managers
• Maintain and update media lists regularly across assigned accounts
• Bring a working understanding of AI and LLM platforms and how brands show up within them, with genuine curiosity to evolve your approach as the landscape shifts
• Understand how affiliate fits into the broader media ecosystem and how earned media drives measurable performance for clients

Client Interaction

• Play an active role in client communications and updates
• Contribute insights and observations during client meetings
• Develop and sharpen your presentation skills through direct client interaction
• Address client inquiries with confidence and escalate strategically when needed

Influencer + Activations

• Work in parallel with TLL's influencer division to ensure outreach strategy ladders up to client objectives and KPIs
• Support planning and coordination of specific brand activations from logistics through execution
• Analyze activation outcomes and bring learnings back to the account team

Mentorship + Culture

• Serve as a mentor and resource for account coordinators
• Contribute to internal training and knowledge sharing
• Show up as a collaborative, high-performing member of the team

Industry Intelligence

• Stay ahead of media trends, platform shifts, and what is actually working
• Track competitor activity across assigned client categories
• Bring new ideas for brand moments, partnerships, and activations to your account managers

Requirements

• 3–5 years of PR agency experience in CPG, modern parenting, lifestyle, or wellness
• Strong, active media relationships and a track record of securing coverage
• Excellent writing across pitches, press releases, and client communications
• Understanding of affiliate and performance PR within the broader media landscape
• Bachelor's degree or equivalent

What TLL Offers

• Health, dental, and vision insurance
• Unlimited PTO
• 401k with vesting and 100% matching up to 3% of compensation
• Paid parental leave
• Remote flexibility
• Flex Fridays year-round 
• Bonus incentives