Responsibilities - Own USANA’s strategy and day-to-day presence across third-party review and credibility platforms, including responding to reviews and maintaining a consistent brand voice - Monitor brand sentiment across media outlets, forums, social channels, and review platforms—delivering regular reporting with clear insights and actionable recommendations - Surface potential reputation risks early and recommend proactive responses before issues escalate - Research emerging platforms, industry trends, and competitive activity—and translate insights into strategic recommendations for leadership - Develop and execute initiatives that strengthen brand trust and credibility with key audiences - Write, edit, and distribute press releases for product launches, company milestones, executive announcements, and other newsworthy moments - Research, prepare, and submit industry award and recognition applications - Manage inbound media inquiries and build relationships with relevant journalists, publications, and outlets - Partner with leadership to develop clear, compelling messaging for both proactive and reactive communications - Identify and secure thought leadership opportunities for executives—including podcast appearances, bylined articles, and speaking engagements—to elevate USANA’s voice in the health, wellness, and business communities - Support crisis communications strategy and execution in collaboration with the broader team - This is a hybrid role with regular weekly in-office time in Salt Lake City.