Responsibilities

• This role is focused on PR strategy and planning, media relations and reputation management.
• The successful candidate will be a confident, highly motivated media professional with strong storytelling skills and established media relationships, capable of communicating clearly and decisively in a fast-paced environment.
• This role will promote both the Global Travel Collection (GTC) and Internova brands to external audiences and deliver compelling, accurate content under tight deadlines, while securing high-impact coverage across luxury, business, travel and trade media.
• Working closely with senior leadership and advisors, the role will elevate brand visibility and help attract new advisors to the GTC community.
• Develop and execute proactive PR plans and media strategies aligned with business objectives, key initiatives and advisor recruitment priorities.
• Lead U.S. media relations strategy for GTC, with a strong emphasis on luxury leisure, business travel and travel trade media.
• Act as a primary media liaison for GTC, while also supporting Internova PR efforts as required.
• Build, maintain and deepen relationships with national, regional and industry media across print, digital, broadcast and podcasts.
• Proactively identify newsworthy stories, trends and thought leadership opportunities; develop pitches that position GTC executives and advisors as industry experts.
• Write, edit and distribute press releases, media advisories, executive statements and talking points for GTC.