Responsibilities

• Press & Media Relations. Develop and execute earned-media strategy to garner national and local publicity. Build and maintain strong media relationships; create and evaluate press releases, talking points, pitches, and media materials; serve as a PR spokesperson for the brand in local markets.
• Agency Liaison. Serve as the primary point of contact for the PR/creator agency. Set priorities, brief, and direct agency work; hold partners accountable to deliverables, timelines, and measurable results; ensure agency activity ladders up to business objectives.
• Product Placements. Own product placement strategy and execution across editorial, broadcast, digital, and entertainment. Manage sample, gifting, and seeding programs to maximize brand visibility and accurate credit.
• Partnerships & Collaborations. Identify, pitch, and manage brand partnerships and collaborations that extend earned reach and align with business goals. Lead cross-functional execution with Merchandising, Creative, and Retail from concept through results.
• Earned Influencer Relations. Build and manage earned (non-paid) influencer and creator relationships that amplify brand storytelling. Cultivate a credible creator ecosystem and coordinate with the Social & Creator team on integrated creator activity.
• Experiential & Events. Conceive and produce experiential, customer-facing and media/influencer-facing events — pop-ups, deskside briefings, media tours, launches, and special events. Ensure each event captures customer acquisition/retention value and delivers visible brand amplification.
• Team Leadership. Manage, coach, and develop a PR Coordinator and two PR Assistants. Set goals, allocate work, and build an accountable, high-performing team; develop talent and reduce single-point-of-knowledge dependencies.
• Planning & Measurement. Create and manage PR budgets, deadlines, objectives, and schedules. Monitor, analyze, and report earned-media results and ROI to senior leadership; translate data into recommendations and plans.
• Cross-Functional Partnership. Partner with broader internal business stakeholders to ensure cohesive messaging delivered in tandem with seasonal priorities.
• Crisis & Issues Management. Manage media inquiries, issues, and reputational risk; provide strategic communications counsel to leadership.

Requirements

• Bachelor’s degree in Communications, Public Relations, Journalism, or related field.
• 6+ years of progressive PR / earned-media experience, ideally in apparel, retail, or consumer brands, including agency management.
• Demonstrated people-management experience; ability to lead, coach, and develop a team.
• Proven ability to direct agencies and external partners to measurable outcomes.
• Experience owning product placements, brand partnerships and collaborations, and earned influencer/creator relations.
• Experience conceiving and producing experiential and media/influencer events.
• Exceptional written, verbal, and media-relations skills; strong storytelling and pitching ability.
• Strategic thinker who connects activations to business results and makes data-informed decisions.
• Entrepreneurial, proactive, and comfortable with ambiguity in a fast-paced, high-energy environment.
• Strong organizational skills with the ability to manage numerous projects simultaneously.
• Proven success leading campaigns and events from concept through measurable results.
• New York-based; travel required.

Benefits

• comprehensive benefits package including paid time off, health, dental, vision, and disability benefits.