Responsibilities

• Strategy & Prioritization - Develop and own a proactive US PR strategy — identifying story opportunities, setting priorities, and aligning PR activity to the firm’s business objectives, not just attorney requests. - Bring a clear point of view on where to invest time and resources, balancing individual attorney asks against broader firm and practice group priorities. - Maintain rigorous project management across multiple simultaneous workstreams, ensuring nothing falls through the cracks and stakeholders are kept informed. - Build and maintain systems and workflows that create accountability, visibility, and consistency across the PR function.
• Attorney Relations & Media Execution - Proactively identify and pursue media opportunities at the regional, national, and global level to elevate Eversheds Sutherland’s profile across key practice groups and industry sectors. - Execute day-to-day PR activities including pitching and placing bylined articles and stories, preparing attorneys for media interviews, drafting and distributing press releases, and securing speaking engagements for attorneys. - Build trusted relationships with attorneys while confidently managing expectations — advising on what’s realistic, setting clear timelines, and redirecting effort toward the firm’s highest-priority opportunities. - Cultivate and maintain strong relationships with editors, reporters, and journalists across regional and national markets. - Partner with the International PR team to identify cross-border media opportunities and ensure consistent global messaging.
• Thought Leadership & Executive Visibility - Develop and implement thought leadership strategies that position key attorneys and firm leaders as go-to voices in their areas of expertise. - Collaborate with attorneys and Business Development professionals to shape compelling narratives around practice group strengths, client wins, and industry trends.
• Digital & Social Media - Support and help drive social media strategies that amplify attorney profiles, practice area content, and firm news. - Contribute to content planning across digital channels, ensuring PR efforts are integrated with broader digital communications.
• AI & Evolving Media Landscape - Bring a strategic understanding of how AI is reshaping media, journalism, and communications — and apply that perspective to how the firm tells its story. - Leverage AI-enabled tools to improve efficiency, enhance content quality, and inform media strategy. Curiosity and a willingness to experiment are just as valued as existing fluency.
• Awards, Measurement & Operations - Help manage and implement a comprehensive awards strategy covering individual attorney recognitions and firm-level submissions. - Help maintain the US public relations media database and coverage tracking. - Evaluate and report on the effectiveness of PR efforts, translating results into actionable insights for leadership. - Establish and refine processes and workflows to enhance team productivity and streamline operations.
• Collaboration & Leadership - Partner closely with the Business Development and Client Development teams to understand practice areas and support strategic plans. - Manage external agencies, freelancers, or consultants as needed; as the team grows, this role is expected to take on direct management responsibilities. - Support additional projects and initiatives as directed by the US Director of Communications and Brand.

Requirements

• Bachelor’s degree required from an accredited college or university; preferred concentration in public relations, communications, journalism, marketing, or a related field.
• A minimum of five years of public relations or related experience in a professional services environment. Law firm or professional services experience preferred; agency background is equally welcome.
• Experience managing staff, freelancers, or agencies is preferred; candidates without prior direct management experience but with a clear readiness to grow into that responsibility will also be considered.
• Strong media relations instincts with a proven track record of placements.
• Exceptional written and verbal communication skills.
• Ability to distill complex legal topics into compelling narratives.
• Strategic thinker who proactively identifies opportunities and connects PR activity to business outcomes — not just executes requests.
• Highly organized with demonstrated ability to manage multiple priorities, set expectations, and deliver across simultaneous workstreams.
• Comfortable advising and pushing back on attorneys when appropriate, while maintaining strong working relationships.
• Proven collaborator who works well across functions and puts team goals first.

Preferred

• Experience managing staff, freelancers, or agencies is preferred; candidates without prior direct management experience but with a clear readiness to grow into that responsibility will also be considered.
• Some global or international exposure is a plus.
• AI tools familiarity or demonstrated curiosity and commitment to developing fluency in AI tools for communications or content is desirable.