Responsibilities

• Develop, maintain and leverage media relationships in assigned markets, and work with media (print, digital and broadcast) to successfully pitch and place positive news coverage about Disneyland Resort
• Generate creative story ideas that translate into positive news coverage about Disneyland Resort and pitch and host media to attend major press events or one-off visits and FAMs
• Research and respond to media inquiries and develop appropriate responses
• Extensive writing (AP style) of press materials with quick deadlines; manage the research, reviews and approvals with appropriate partners
• Draft editorial content for owned channels as needed
• Manage distribution planning of press materials, including the Disneyland Resort newsroom
• Manage PR projects as assigned
• Provide guidance in helping shape and/or determine what is newsworthy and interesting from a Media point of view, working closely with communications partners
• Monitor media coverage about DLR and follow up as needed
• Work closely with other external and internal partners, including Communications/Public Affairs for Disneyland Resort and Disney Experiences