Responsibilities

• Media Relations & Relationship Development: - Own and execute the company's proactive media relations strategy. - Bring an established network of relationships with relevant networking, technology, business, and finance journalists. - Identify and maintain a targeted network of approximately 30–50 journalists, editors, podcasters, analysts, and industry influencers who are most relevant to the company. - Develop a deep understanding of what key journalists cover, the stories they are interested in, and how and when they prefer to engage. - Maintain and strengthen a core group of approximately five or more high-value journalist relationships where genuine rapport and credibility have already been established. - Continually expand the company's media network through thoughtful, authentic relationship building. - Serve as a trusted and responsive point of contact for journalists and media partners. PR Strategy & Pitching: - Develop proactive Public Relations strategies that align company news, executives, customer stories, partnerships, and industry trends with relevant media opportunities. - Identify compelling angles and determine which journalists, publications, podcasts, analysts, or industry platforms are appropriate for each opportunity. Proactively pitch relevant company news, executive perspectives, customer stories, and industry insights. - Monitor industry conversations and news cycles to identify timely opportunities for the company and its executives to participate. - Create a steady pipeline of earned media opportunities rather than relying solely on major company announcements. - Ensure pitches and supporting information make company stories straightforward and compelling for journalists to cover. - Track outreach, follow-up, responses, opportunities, and resulting coverage. PR Program Coordination: - Partner with internal stakeholders and external resources to coordinate PR activities that may include: - Customer announcements and customer stories. - Partnership announcements. - Contributed articles and bylined opportunities. - Conference appearances. - Executive interviews. - Podcast appearances. - Analyst briefings. - Speaking opportunities. - Industry commentary and expert-source opportunities. - Other earned media and thought-leadership opportunities.

Requirements

• Approximately 7+ years of Public Relations, communications, media relations, or related experience, with experience operating at a Public Relations Manager, Senior Public Relations Manager, Account Director, or comparable level.
• Demonstrated success securing meaningful earned media coverage for technology, networking, financial services, fintech, enterprise technology, or related organizations.
• Existing relationships with relevant networking, technology, business, and/or finance journalists are strongly preferred and will be an important consideration in candidate selection.
• Ability to demonstrate an established media network and discuss the types of journalists, publications, and industry contacts they have successfully worked with.
• Strong understanding of how journalists evaluate stories and what makes a company, executive, or announcement worth covering.
• Proven ability to develop targeted pitches and successfully convert outreach into interviews, coverage, podcasts, speaking engagements, or other credible opportunities.
• Strong executive communication and stakeholder management skills.
• Highly organized with the ability to manage multiple PR opportunities, deadlines, stakeholders, and follow-ups simultaneously.
• Comfortable operating independently and taking ownership of PR execution from strategy through measurement.
• Strong judgment and an understanding of when a story should—and should not—be pitched.