Public Relations Manager

Raleigh, NC (Hybrid)

$102K/yr – $119K/yrSenior Level7+ years expFull time

Posted 7 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own the media narrative by turning coverage into clear, actionable insights and keeping executives prepped for interviews while coordinating with agencies and partners to protect and advance our story.

  • Media intelligence and rapid response: track coverage, analyze with AI, surface opportunities, and steer timely newsjacking.
  • Executive prep and narrative discipline: own pre-briefs, spokesperson routing, and quarterly PR impact reporting.
  • Content production and cross-functional execution: manage asset creation, coordinate with agencies, and align partner announcements.

Job Description

Responsibilities

  • Track media coverage daily, use AI to analyze coverage, gather insights, and identify opportunities to improve our media strategy.
  • Create and deliver quarterly PR impact reports.
  • Flag opportunities for newsjacking, route commentary to the appropriate spokesperson, and drive the approvals of the response within a tight timeframe required for standing briefs.
  • Act as the early warning system of competitive activity through daily monitoring of competitors such as Oracle, Databricks, Snowflake, MongoDB, and vector database companies.
  • Cultivate and maintain active relationships with key business, trade, and mainstream tech journalists.
  • Actively manage the creation, internal review, and approval process for critical content assets.
  • Work with the broader Marketing team to convert primary assets (customer case studies, benchmark reports) into press releases, media pitches, sales one-pagers, social campaigns, executive slides, and blog summaries, ensuring assets are cleared for external use and meet the needs of the sales and web teams.
  • Act as the internal advocate to secure time blocks for executive external engagements.
  • Own the pre-briefing process, ensuring executives walk into every media interview and conference session with the right talking points mapped to the correct strategic narrative pillar.
  • Serve as the internal checkpoint for all partner and co-marketing announcements, ensuring they align with a credibility-first approach (e.g., requiring a joint customer).

Requirements

  • 5-7 years of experience in corporate communications, public relations, or a closely related discipline, including time spent supporting senior executives.
  • Bachelor’s degree in Communications, Public Relations, Journalism, or a related field.
  • Direct experience in B2B technology, enterprise software, data infrastructure, databases, cloud, or AI/ML categories.
  • Demonstrated track record managing high-volume editorial pipelines and shepherding content from draft to external publication across multiple stakeholders.
  • Proven experience preparing executives for press interviews and conference appearances, including developing message frameworks and talking points.
  • Strong project management skills with the ability to operate under pressure, including comfort with same-day and four-hour rapid response cycles.
  • Experience managing or partnering with external PR, communications, or thought leadership agencies.
  • Sharp editorial judgment, with excellent writing, editing, and proofreading skills across a range of formats (press releases, bylines, social, internal briefs).
  • Strong cross-functional stakeholder management, especially across PR, product marketing, sales, and legal teams.

Preferred

  • Familiarity with the competitive landscape across Oracle, Databricks, Snowflake, MongoDB, and emerging vector database and AI infrastructure vendors.
  • Hands-on experience with communications measurement tools and frameworks, including share of voice, narrative alignment audits, AI Overview / generative search monitoring, and CRM source attribution.
  • Experience supporting a company through periods of significant change, such as leadership transitions, rebrands, repositioning, or M&A.

Benefits

  • Generous Time Off Program - Flexibility to care for you and your family
  • Wellness Benefits - A variety of world class medical plans to choose from, along with dental, vision, life insurance, and employee assistance programs*
  • Financial Planning - Retirement program* and Business Travel Insurance
  • Career Growth - Be valued, Create value approach
  • Fun Perks - An ergonomic and comfortable in-office / WFH setup. Food & Snacks for in-office employees.
  • And much more!