Responsibilities

• Manage media relations with an emphasis on media in Sacramento and the local strawberry growing regions to support organizational goals and reputation.
• Write and distribute press releases in alignment with messaging priorities.
• Proactively respond to crisis incidents as they arise.
• Identify and plan opportunities for positive and proactive media engagement.
• Develop and maintain issues-specific messaging and talking points
• Coordinate media interviews and press events, ensuring message alignment.
• Manage successful communication projects and initiatives.
• Monitor media coverage and public sentiment to inform real-time response strategies.
• Other duties as directed by Supervisor.

Requirements

• Optimums who gets along well with others.
• Exceptional communicator, both written and spoken.
• Bachelor’s degree in communications, marketing, public relations, or a related field.
• Minimum 5-years’ experience in media and/or crisis communications.
• Tech-savvy and quick to adapt to new digital platforms and trends.
• Critical thinking and problem-solving skills
• Ability to calculate basic math functions including, addition, subtraction, multiplication, and division.
• Ability to lift up to 50 lbs.
• Must be authorized to work in the United States.
• Valid CA Driver’s License.

Preferred

• Master’s degree
• Demonstrated success as a high performer in issues, crisis and media communications
• 10+ years’ related experience
• Familiarity with agricultural operations
• Bilingual (able to speak and write) in English and Spanish