Public Relations Manager

New York City, NY (On-site)

$70K/yr – $80K/yrMid Level3+ years expFull time

Posted 2 weeks ago

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Job Summary

Own a fashion PR engine focused on press outreach, showroom logistics, and influential-press reporting with a hand in strategy and seasonal launches.

Channel ownership: manage press outreach, showroom operations, and sample trafficking to secure coverage.
Audience and coverage: track placements across print, digital, TV, podcasts, and newsletters to prove impact.
Measurement and storytelling: compile weekly to seasonal reports and support executive narratives for PR strategy.

Job Description

Responsibilities

Support daily communication with editors, stylists, producers, and freelance writers.
Maintain and update comprehensive media lists across fashion, lifestyle, business, beauty, and entertainment.
Coordinate sample requests, editorial pulls, and returns through the PR showroom.
Track and monitor editorial placements across print, digital, television, podcasts, and newsletters.
Assist in writing press releases, media alerts, market pitches, and briefing documents.
Compile weekly, monthly, and seasonal press coverage reports.
Support the PR Director to execute ALICE+OLIVIA’s US and Global PR strategy including promoting new season collections, product launches, researching market trends and identifying coverage opportunities and pitching stories to press.
Outreach daily to stylists for celebrity and VIP loans and gifting
Coordinate celebrity and VIP product requests.
Manage sample trafficking for celebrity fittings, appearances, and events.

Requirements

3-5 years of experience in PR must be in the fashion industry, either agency or in house
Degree in Journalism, Public Relations, Communications, Liberal Arts or equivalent industry experience
Proficiency in Microsoft Office, and fashion PR platforms such as Launch metrics, Lefty, or Muck Rack
A self-starter with superb organization and planning skills
A strategic thinker with a result-focused approach
Strong interest in media and current trends
Excellent social perceptiveness and interpersonal skills
Strong written and verbal communication skills
Excellent analytical, problem-solving skills
Ability to prioritize and multi-task to succeed in a fast-growing, team-oriented environment.

Preferred

ALICE + OLIVIA

2.5 Glassdoor

ABOUT ALICE + OLIVIA BY STACEY BENDET: Launched in 2002, alice + olivia by Stacey Bendet is a brand that allows customers to express their personal style. With clothing that juxtaposes the whimsical and flirty with the sexy and sophisticated, a+o epitomizes the personality and perspective of its founder, Stacey Bendet. The brand was born from Stacey’s personal quest to create the perfect pair of pants, and has since grown into a full lifestyle collection including ready-to-wear, gowns, shoes, handbags accessories, and eyewear. The brand is a Hollywood favorite with celebrity fans including Gwyneth Paltrow, Sarah Jessica Parker, Michelle Obama, Jessica Alba, and Kourtney Kardashian. alice + olivia by Stacey Bendet is available at the brand’s thirty-five free-standing boutiques located in New York, Los Angeles, Atlanta, Boston, Chicago, Dallas, East Hampton, Greenwich, Houston, Malibu, Manhasset, Miami, Orange County, San Francisco, Southampton, Washington D.C., Hong Kong, Tokyo, Kuwait, Dubai, Singapore, Shanghai, Doha, Taipei, Macau, Chengdu, Bangkok, and at aliceandolivia.com. alice + olivia is also available at over 800 select department and specialty stores worldwide, including Saks Fifth Avenue, Neiman Marcus, Bergdorf Goodman, Net-a-Porter, Lane Crawford, Isetan, Hankyu, Harvey Nichols, Harrods, and Galeries Lafayette.

Founded in 2002

New York, New York, USA

585 employees (161 in marketing)

www.aliceandolivia.com

23% recommend to a friend

26% CEO approval