Public Relations & Influencer Manager

Responsibilities

• Develop and execute strategic PR programs aligned with client marketing, communications, and business objectives.
• Identify compelling and differentiated stories that can earn media attention.
• Build and maintain relationships with journalists, editors, producers, freelancers, podcast hosts, and other media professionals.
• Develop targeted media lists and personalized pitching strategies.
• Proactively pitch local, regional, national, trade, business, consumer, and lifestyle media.
• Secure interviews, features, profiles, expert commentary, trend stories, broadcast segments, product coverage, and other earned opportunities.
• Write press releases, pitches, media alerts, talking points, fact sheets, executive biographies, contributed articles, award submissions, and briefing materials.
• Prepare executives and client representatives for interviews and media appearances.
• Monitor news and industry developments for timely opportunities to position clients within relevant conversations.
• Identify new ways for clients to participate authentically in relevant online conversations.

Requirements

• Bachelor’s degree in public relations, communications, journalism, marketing, digital media, advertising, or a related field preferred.
• An equivalent combination of relevant education and professional experience will be considered.
• Minimum 2 years of professional experience in public relations, social media, communications, or integrated marketing; agency experience preferred.
• Demonstrated professional experience in both public relations/media relations and social media strategy required.
• This is a full-time, in-office position in Atlanta, Georgia

Preferred

• Continuing education, professional certifications, or specialized training in social media, digital marketing, analytics, content strategy, AI-enabled communications tools, or related disciplines.