Public Relations and External Communications Manager at Aegon | USA | $90K/yr – $115K/yr

Public Relations and External Communications Manager

USA (Hybrid)

$90K/yr – $115K/yrSenior Level8+ years expFull time

Posted 2 months ago

Job Summary

Own external communications that build credibility, shape executive visibility, and steer reputation through media strategy and cross‑functional collaboration.

Media Strategy & Storytelling: develop and execute programs that drive growth and position the company as a market thought leader.
Executive Visibility & Crisis Readiness: shape speaking, commentary, media engagements, and FAQ responses for high-stakes audiences.
Operations & Collaboration: manage PR workflows, assets, cross-functional alignment, and proactive monitoring of coverage and trends.

Job Description

Responsibilities

Develop and execute media and external storytelling strategies that support business growth and reputation objectives.
Identify and elevate business stories that strengthen brand credibility, market leadership, and thought leadership visibility.
Shape executive visibility strategies through media engagement, speaking opportunities, and strategic commentary.
Monitor daily media coverage and industry news; track, summarize, and flag relevant mentions, trends, and emerging issues.
Support earned media efforts by maintaining media lists, organizing press materials, and assisting with announcements and launches.
Develop media responses, background materials, and frequently asked questions (FAQs) for proactive and reactive communications.
Manage end-to-end public relations (PR) workflows, including intake, timelines, approvals, and stakeholder coordination.
Draft, edit, and finalize high-quality communications, including newsroom content, press materials, and briefing documents, ensuring alignment with Associated Press (AP) style and brand standards.
Partner with Marketing, Internal Communications, Legal, Compliance, and other functions to ensure consistent enterprise messaging and alignment across channels.
Apply communications insights to influence business planning and translate complex concepts into clear external narratives.

Requirements

Bachelor’s degree in journalism, communications, public relations, or related field, or equivalent experience
Eight years of experience in public relations or corporate communications
Experience supporting complex business lines, products, or enterprise initiatives through strategic communications
Experience advising senior executives in high-visibility or high-stakes environments
Exceptional writing, storytelling, and messaging skills
Knowledge of Associated Press (AP) style
Ability to operate effectively within a matrixed organization

Preferred

Experience in insurance or financial services industry
Experience supporting business transformation or growth initiatives
Experience in crisis communications and reputation risk management
Experience working in both agency and in-house communications environments
Knowledge of media ecosystems within regulated industries

Aegon

3.8 Glassdoor

People are living longer, and we are excited about the possibilities this brings. We see longevity, aging, and changing life patterns as an opportunity for our customers, our employees, and society as a whole. And we want to support everyone in building the financial means to explore the possibilities and challenges of a long and varied life. As an international financial services group, we unite a diverse range of businesses that, together, help millions of people around the world live their best lives by offering a broad mix of investment, protection, and retirement solutions.We create long-term value for our shareholders and other stakeholders through fully owned businesses, partnerships, and strategic shareholdings. Our portfolio includes fully owned subsidiaries in the US and UK, and a global asset management business; as well as partnerships in Brazil, China, France, Spain and Portugal. In the Netherlands, we generate value through our strategic shareholding in a market-leading insurance and pensions company.

Founded in 1983

Hoofddorp, North Holland, NLD

41K employees (3,220 in marketing)

www.aegon.com

69% recommend to a friend

64% CEO approval