Responsibilities

• PR Strategy and Leadership (30%) Develop and lead an integrated PR strategy aligned to enterprise priorities, brand positioning, and growth objectives.
• Serve as a trusted advisor to executive leadership on corporate narrative, messaging, and communications strategy.
• Lead high-impact PR programs spanning earned media, awards, speaking platforms, and thought leadership initiatives.
• Establish and oversee measurement frameworks that assess the reach, quality, and business impact of earned media.
• Partner across marketing, product marketing, and executive leadership to ensure aligned messaging and coordinated campaign execution.
• Shape communications strategies for major corporate initiatives, product launches, and high-visibility announcements.
• Ensure message consistency and strategic alignment across digital, social, and corporate communication channels.
• Media Relations and Executive Visibility (30%) Cultivate and leverage senior-level relationships across top-tier healthcare, business, and technology media, with an established network both within and beyond healthcare.
• Lead proactive media engagement that secures high-value coverage, executive interviews, and strategic visibility opportunities.
• Position senior executives as credible, differentiated thought leaders on priority market and industry topics.