Public Relations Coordinator – Media Relations, Litigation

San Francisco, CA (Hybrid)

$4,278/hr – $5,000/hrEntry Level2+ years expFull time

Posted 4 weeks ago

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Job Summary

Own and coordinate media relations for the litigation practice using AI-driven insights to raise visibility and win placements across national, regional, and international outlets.

  • Own media outreach across legal, business, policy, and technology outlets to support strategic objectives.
  • Prepare partners for interviews and craft briefing materials to shape strong on-record narratives.
  • Collaborate with BD, practice groups, and editorial teams to surface newsworthy client work and thought leadership.

Job Description

Responsibilities

  • Assist in the development and implementation of comprehensive media relations strategies for the firm's Litigation Practices, utilizing AI-driven tools and analytics to maximize impact.
  • Secure placements in targeted media outlets—legal, business, policy, and technology—at the international, national, and regional levels, in line with strategic objectives and proactive opportunities.
  • Develop and maintain strong relationships with key journalists and editors at relevant publications nationwide, including targeted regional markets important to the firm's growth strategy.
  • Cultivate effective working relationships with partners and attorneys across the firmwide Litigation Practices, earning their trust and collaborating on proactive media opportunities and profile-raising initiatives.
  • Partner closely with Business Development, Industry Groups, Practice Groups, and Brand/Editorial Content teams to identify and promote newsworthy client work, industry trends, and firm achievements across the firm's litigation platform.
  • Support strategic efforts to enhance the visibility of the firm's litigation capabilities and lawyers in key U.S. markets, including California.
  • Prepare partners for media interviews, including drafting briefing materials and providing substantive feedback following interviews.
  • Participate in meetings with key reporters and support partners during media interactions.
  • Draft and edit a variety of communication materials, including press releases, media pitches, pre-briefing documents, and talking points.
  • Develop and deliver competitive analysis reports to inform media strategy and positioning.

Requirements

  • Education: Bachelor’s degree, preferably in journalism, communications, public relations, or a related field.
  • Experience: Minimum of 2–4 years of experience in public relations and/or media relations, preferably within a law firm or professional services environment.
  • Skills: Superior project management and communication skills, established media contacts, the ability to operate effectively in a high-pressure, client-service environment, and familiarity with social media platforms and PR-related technologies.

Preferred

  • Strong background in litigation communications, PR campaigns, media outreach, and thought leadership promotion preferred.
  • Experience within a law firm or professional services environment preferred.

Benefits

  • 401(k) Retirement Plan
  • Medical Insurance
  • Health Savings Account (HSA)
  • Virtual Health Services
  • Dental Insurance
  • Vision Insurance
  • Accident Insurance
  • Hospital Indemnity Insurance
  • Critical Illness Insurance
  • Life Insurance
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Reed Smith LLP

At Reed Smith, everything we do is to apply our global experience in law to drive progress for our clients, for ourselves and for our communities. We are focused on outcomes, are highly collaborative and have deep industry insight. When combined with our local market knowledge and innovative mindset, this allows us to anticipate and address the needs of our clients and help them achieve their goals.Our team of 3,000 people (including more than 1,600 lawyers) operate across more than 30 offices in the United States, Europe, the Middle East and Asia.

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