Public Relations & Content Marketing Specialist - Zoocasa - (REMOTE)

Atlanta, GA (Remote)

Salary Not AvailableMid Level3+ years expFull time

Posted 6 months ago

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Job Summary

Drive data-driven PR and content projects for Zoocasa across US/Canada real estate markets.

  • Own creation of data-driven articles, pitches, and media briefs.
  • Must-have: 3–5 years in content/PR with strong US/Canada media familiarity.
  • Standout: Visual data communication using tools like Figma/Canva and translating data into media-ready briefs.

Job Description

Responsibilities

  • Strong written and oral communication is an essential part of this role.
  • Craft a range of content including data-driven blog articles, website copy, pitches, newsletter copy, and more.
  • Hands-on work collecting, analyzing, and verifying U.S. and Canadian real estate market data for the internal team and consumers.
  • Assist junior team members in defining and executing the methodology of data-driven articles.
  • Provide editorial support including fact-checking, correcting spelling and grammatical errors, and ensuring all content reflects Zoocasa’s brand voice.
  • Research industry trends to assist in the development of comprehensive PR and content strategies aligned with overall business goals.
  • Develop and maintain strong relationships with media outlets and journalists across the U.S. and Canada.
  • Compile media lists and assist with editorial planning as needed.
  • Write and distribute pitches that are informative and engaging.
  • Respond to media inquiries in a timely manner.

Requirements

  • Bachelor’s degree in Public Relations, Journalism, Communications, Marketing, or related field
  • 3-5 years of experience in content marketing, media/public relations, and/or journalism.
  • Media Relations: Strong familiarity with the Canadian and U.S. media landscape, including key national, regional, and trade publications, with proven experience pitching stories to Canadian and U.S. media outlets.
  • Design: Experience communicating data through visualizations (e.g. tables, graphs, infographics, etc.) and hands-on knowledge of design tools such as Figma and Canva.
  • Written communication: Exceptional written communication skills, with the ability to tell a clear, compelling story from start to finish using concise, impactful language.
  • Quality control: You self-edit and submit only your best work.
  • Proactive: You are never idle and love being busy.
  • Skills: You are willing to learn and grow beyond your primary functions to develop new skills.
  • Resourceful: You don\'t have all the answers but you know how to get them. You enjoy and excel at learning and performing research independently.

Benefits

  • Dental Care
  • Vision Care
  • Extended Health Care
  • Wellness Program
  • Paid Vacation
  • Paid Holiday
  • Paid Sick Days
  • One-time stock option
  • Fully remote environment
  • Amazing company culture
Zoocasa logo

Zoocasa

3.6 Glassdoor

Zoocasa is an award winning brokerage that uses data and technology to deliver an intelligent, end-to-end real estate experience.Our insights and suite of digital tools, combined with the market expertise of our in-house agents and brokerage team allows us to set a new standard for full-service real estate in Canada.Zoocasa was named one of the America’s Fastest Growing Companies by the Financial Times (2020), a Top Growing Company by the Globe and Mail(2019), and one of Deloitte’s Tech Fast 50 companies in Canada (2019). We also have over 200 reviews on Google, averaging at 4.8*.Stay up to date on the Canadian real estate market with our newsletter and website where we share news and insights, and analyze trends.Find your home with us at zoocasa.com or download our mobile app on iOS and Android.

Founded in 2015
Toronto, Ontario, CAN
91 employees (8 in marketing)
59% recommend to a friend
100% CEO approval

Traffic Signals

Monthly Visitors
201.8K
Monthly Google Ads Budget
$14
Traffic Source Mix
Search
45.2%
Direct
50.8%
Referral
3.2%
Social
0.5%
Paid
0.3%

Headcount Trend

Current headcount: ~91

Marketing Team

Marketing Team Size
7 (8% of company)

Funding

Total Funding
$1M
Last Raise
$1M
Seed, 9 years ago

Funding History

  • Oct 2016
    Seed • $1M

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