Responsibilities

• Develop and execute public relations and content strategies with a focus on the U.S. market.
• Research and write content for the Zoocasa Market Insights blog and collaborate with media partners to grow brand presence online across Canada and the United States.
• Share expertise and mentor junior team members.
• Experiment with content and real estate topics to produce compelling online experiences.
• Craft a range of content including data-driven blog articles, website copy, pitches, newsletter copy, and more (as part of PR and content strategies).
• Hands-on work collecting, analyzing, and verifying U.S. and Canadian real estate market data for the internal team and consumers.
• Provide editorial support including fact-checking, correcting spelling and grammatical errors, and ensuring all content reflects Zoocasa’s brand voice.
• Research industry trends to inform PR and content strategies aligned with business goals.
• Develop and maintain relationships with media outlets and journalists across the U.S. and Canada.
• Compile media lists and assist with editorial planning as needed.

Requirements

• Bachelor’s degree in Public Relations, Journalism, Communications, Marketing, or related field
• 3-5 years of experience in content marketing, media/public relations, and/or journalism
• Media Relations: Strong familiarity with the Canadian and U.S. media landscape, including key national, regional, and trade publications, with proven experience pitching stories to Canadian and U.S. media outlets
• Design: Experience communicating data through visualizations (e.g. tables, graphs, infographics, etc.) and hands-on knowledge of design tools such as Figma and Canva
• Written communication: Exceptional written communication skills, with the ability to tell a clear, compelling story from start to finish using concise, impactful language
• Quality control: You self-edit and submit only your best work
• Proactive: You are never idle and love being busy
• Skills: You are willing to learn and grow beyond your primary functions to develop new skills
• Resourceful: You don’t have all the answers but you know how to get them. You enjoy and excel at learning and performing research independently.

Preferred

• Experience communicating data through visualizations (e.g. tables, graphs, infographics) and hands-on knowledge of design tools such as Figma and Canva
• Familiarity with the Canadian and U.S. media landscape beyond requirements
• Mentorship or coaching experience with junior team members
• Experience using AI and infographics to provide compelling imagery and data to accompany written content

Benefits

• Dental Care
• Vision Care
• Extended Health Care
• Wellness Program
• Paid Vacation
• Paid Holiday
• Paid Sick Days
• One-time stock option
• Fully remote environment
• Amazing company culture