Responsibilities

• Conduct day-to-day management and implementation of media outreach, including proactive placement/pitching, reporter cultivation, and development of alerts, news releases and related content.
• Provide overall writing, editing and proofreading support that aligns with brand standards for multi-medium internal and external materials that include but are not limited to web copy, social media posts, marketing materials, patient education tools, press releases, media pitches and more.
• Respond to media inquiries, schedule interviews, and prep staff via media training sessions and the development of background materials and talking points.
• Maintain and update media contacts database, track media interactions and interest.
• Monitor hospice and healthcare industry news; analyze and provide regular communications and reporting.
• Proactively identify issues or trends that may impact the organization’s reputation; develop and execute strategies to mitigate outcomes.
• Participate in reputation management and crisis communication monitoring, planning and response.
• Support, develop and implement key messaging for leadership teams and departments.
• Work collaboratively with other Marketing & Communications team members and other departments to develop and execute strategic communications tools using consistent messaging and processes which are on time, compliant and within allocated budget.
• Implement measures to determine effectiveness of communications programs and create plans to improve results.

Requirements

• Bachelor’s degree in communication, journalism, marketing, business, English or other relevant fields
• Minimum 5-10 years of experience in corporate communications and/or public/media relations; healthcare experience preferred.
• Minimum 5 years of media relations experience.
• Experience with press release distribution and media monitoring platforms and analytics; understanding of public relations data and ability to analyze.
• Familiarity with SEO best practices, keyword research and content optimization.
• Experience with content management systems (CMS), analytics tools (e.g., Google Analytics) and marketing platforms.
• Proven experience in content marketing, content strategy or a similar role.
• Ability to analyze data and translate insights into actionable content improvements.
• Excellent project management and organizational skills.

Preferred

• Strong writing, critical thinking, editing, proofing, oral communication and internal/external communication skills across multiple platforms; familiar with journalistic writing practices and AP Style.
• Background in healthcare preferred.
• Ability to seek out, identify and package compelling stories that influence audiences and achieve desired results.
• Strong interviewing/information gathering skills, discretionary judgement, and experience with reputation management and crisis communication strategy.
• Aptitude for proactively cultivating internal and external sources and comfort working with senior leadership on executive communications and media opportunities to promote the agency’s reputation.
• Strong collaboration and communication skills for working with cross-functional teams.
• Ability to pass DHS background study.

Benefits

• medical/dental/vision/pet insurance
• disability and life insurance
• paid time off
• 401(k) retirement plans