Responsibilities

• Campaign Management: Plan, execute, and monitor end-to-end PR campaigns tailored to financial education, debt relief, and personal finance solutions.
• Media Relations & Pitching: Leverage relationships with national, regional, and industry journalists, editors, and producers to secure broadcast, print, and top-tier digital media coverage.
• Thought Leadership: Brainstorm, outline, and pitch innovative thought leadership concepts, op-eds, survey insights, and expert commentary for senior executives.
• Content Creation: Draft press releases, media advisories, pitch letters, talking points, and Q&A briefs that comply with AP style standards.
• Digital PR Strategy: Integrate digital PR tactics (SEO-driven outreach, online news distribution, link building, and social amplification) into broader media campaigns.
• PR Platform Management: Utilize platforms like Muck Rack and Qwoted to monitor journalist requests, build media lists, track coverage, and manage expert commentary opportunities.
• Reporting & Analytics: Track, measure, and report on PR campaign performance, media sentiment, and reach metrics monthly.

Requirements

• Experience: 3–5 years of dedicated experience in public relations, agency or in-house, preferably within financial services, personal finance, debt management, or consumer fintech .
• PR Tools Mastery: Required proficiency in Muck Rack and Qwoted for media intelligence, pitching, and journalist engagement.
• Media Contacts: An established network of active journalists, finance columnists, and media contacts in business, consumer finance, and lifestyle sectors.
• Writing Excellence: Flawless writing and editing skills. Mastery of AP style, broadcast copy, and executive interview prep materials.
• Track Record: Proven ability to manage multi-faceted campaigns from concept to execution and consistently secure top-tier earned media placements.
• Digital PR Savvy: Understanding of how PR intersects with LLMs. AEO, digital content, and brand authority building.
• Location: Local candidates near Davie, FL who can work hybrid/in-office are highly preferred; fully remote options will be considered for exceptional applicants with strong track records.

Preferred

• Hands-on experience executing surveys or data-driven news releases.
• Familiarity with PR wire services (e.g., PR Newswire or GlobeNewswire).
• Ability to hit the ground running in a fast-paced environment with minimal ramp-up time.