Responsibilities

• Social Media Content Strategy, Execution, and Management
• Work with the Public Relations and Communications Director, Marketing Manager, and Marketing Specialist to develop and oversee social media content strategy, ensuring alignment with Auxiliary Services’ goals and overall communications strategies.
• Coordinate and lead projects to create social media content using a team of Student Videographers, Auxiliary Student Ambassadors, Graphic Designers, Public Relations Assistants, and other campus partners.
• Lead the day-to-day management of Auxiliary Services’ social media platforms, ensuring that content aligns with overall communications strategies.
• Curate and maintain the social media calendar, ensuring timely content creation and posting across all channels.
• Provide real-time social media coverage for Auxiliary Services events and storytelling opportunities.
• Monitor for potential storytelling opportunities and leverage those when deemed appropriate.
• Produce and edit social media videos for Auxiliary Services departments.
• Ensure that video content is uploaded to social media accounts.
• Uphold the Auxiliary Services and University of Georgia brand and communications guidelines for social media accounts, including messaging, visual identity, logos, hashtags, tagging, about information, and banner photography.

Requirements

• High school diploma or equivalent and 5 years of related experience
• Two years of professional experience in social media, public relations, or communications.
• At least two years of personnel and/or communications management is preferred.