Responsibilities

• Develop and execute integrated PR strategies to support the unique goals and needs for both divisions of the company.
• Manage drafting and distribution of press releases, media statements, and external announcements.
• Build and maintain relationships with relevant media outlets, health and science journalists, patient advocacy organizations, and life sciences industry contacts.
• Manage proactive and reactive media inquiries and issues/crisis communications, coordinating responses in accordance with legal, regulatory, and MLR (Medical, Legal, Regulatory) review processes.
• Serve as the primary point of contact for social media communications across the organization for all Cook MyoSite accounts, ensuring messaging is aligned with brand strategy, regulatory requirements, and market-facing corporate narrative objectives.
• Lead social media strategy and content calendar development across corporate and brand channels, including any patient-, HCP-, or scientific/research-facing platforms as appropriate to each business division.
• Monitor key metrics for PR (e.g., media mentions, sentiment analyses, share of voice, message pull-through, media coverage) and social media (e.g., engagements, audience growth, conversion rates) and report out on a regular cadence.
• Partner with Cook MyoSite internal communications functions to ensure external, market-facing communications and internal/employer-brand communications are coordinated and mutually consistent.
• Establish and maintain connection to Cook Medical PR and external communications to ensure visibility of key efforts and appropriate alignment.
• Exemplifies Cook MyoSite Core Values

Requirements

• Undergraduate degree in Communications, Public Relations, Journalism, Marketing, or a related field; or 5+ years of direct, relevant experience in a communications or public relations function providing a comparable background.
• Minimum of 5 years’ experience in a public relations, communications, or social media management role, with preference for experience in life sciences, biotech, pharmaceutical, or healthcare industries.
• Experience managing external communications in a regulated environment (FDA, pharma/biotech). Working knowledge of pharmaceutical promotional regulations (e.g., FDA OPDP), pre-approval communications constraints, the distinction between promotional and non-promotional content, and MLR (Medical, Legal, Regulatory) review workflows.
• Proficient knowledge of Microsoft Office software, and other general office equipment.
• Strong knowledge of Adobe Suite.
• Familiarity with CRM