Responsibilities

• Secures unique placements using media outreach (phone and email pitching), to include 5-10 unique placements a month in Tier 3 or higher outlets
• Provides social media/competitive intel report and contributes to creative ideation / new pitch concepts that can be shared with clients
• Monitors trend/industry news for client coverage for account team review; may assist with compiling trend and industry research into client-facing email or agenda updates
• Supports weekly coverage upload and reporting within agency’s dashboard
• Researches and builds media and influencer lists
• Assists account team with researching client speaking opportunities, industry awards, and competitor analysis
• May sit in on conference calls (target 1 – 2 calls per month for each client)
• Participates in brainstorms
• Assists the team in tracking media hits, influencer engagement metrics, and updates in monthly and quarterly activity reports
• Executes various client program components

Requirements

• Education: Bachelor’s Degree (communications, liberal arts, business or marketing focus preferred)
• Skills & Abilities Required: Strong writing (AP style), editing, listening and verbal communications skills. Resourceful and solutions focused. Capable of multitasking, prioritizing and organizing. Excellent attention to detail. Self-motivated and able to work well in a collaborative environment as well as individually. Effectively manages time, follows up, and is results driven. Proficiency in Microsoft Office applications and use|development of media databases.