Public Relations - Account Executive

Falls Church, VA (Hybrid)

$60K/yr – $67K/yrMid Level2+ years expFull time

Posted 3 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own media relations campaigns from pitch to placement, coordinating with the team to draft materials and build relationships with media outlets while staying attuned to the news cycle.

  • Identify creative placement opportunities to secure coverage
  • Collaborate with teammates to craft and refine client messages
  • Advance timely client deliverables and support onboarding of new colleagues

Job Description

Responsibilities

  • Pitch stories to media contacts by email, social media and phone
  • Coordinate with team to draft and edit written materials, including press releases and strategic communication plans
  • Absorb and build a credible understanding of media outlets and audiences
  • Identify creative placement opportunities for media coverage and communicate to clients
  • Establish and develop working relationships with media contacts
  • Identify relevant topics for clients within the news cycle
  • Assist with the onboarding and development of entry level and new team members

Requirements

  • Undergraduate degree or relevant experience in public relations, communications, journalism or a related field
  • 1-2 years of relevant communications and/or public relations experience
  • Possesses strong research, interpersonal, writing and editing skills
  • Adapts to change, meets deadlines and is able to prioritize client deliverables
  • Alignment with Pinkston's guiding principles

Preferred

  • Public speaking experience
  • Possesses a sense of persistency in all tasks; seeks to push through challenges and ensure excellence in deliverables
  • Commitment to excellence and drive to exceed expectations
  • Seeks to see broader story of client work and understand how individual work contributes to a greater narrative
  • Possesses a collaborative spirit, values teamwork and has strong ability to give and receive feedback and instruction
  • Awareness of how actions impact internal organization and external stakeholders

Benefits

  • Pinkston offers a comprehensive benefits package that includes company-sponsored health, dental, and vision plans accompanied by employer-funded life insurance, HRA, and short-term disability plan.
  • Optional long-term disability and additional Life Insurance are also available.
  • Pinkston provides a 401k retirement plan and contributes to each employee's retirement annually regardless of employee participation.
  • At Pinkston, we believe great things happen when people come together and are committed to building a collaborative in-person work environment. Pinkston is also committed to a healthy work-life balance. We offer flexibility through an innovative hybrid work model that gives team members the opportunity to work from home 30% of the time.
  • Pinkston provides generous holiday and vacation policies, paid parental leave, and an additional week of paid "volunteer time off" to encourage employees to invest time in a 501C non-profit of their choice.
Pinkston logo

Pinkston

Pinkston is a full-service branding, marketing, and communications agency offering integrated public relations, creative, digital, and research services to transform companies and organizations.As an outcome-driven agency, Pinkston is committed to delivering customized, strategic solutions that drive real-world impact.

Founded in 2001
Falls Church, Virginia, USA
168 employees (30 in marketing)

Traffic Signals

Monthly Visitors
5.3K
Traffic Source Mix
Search
33.2%
Direct
45.5%
Referral
5.7%
Social
14.2%
Paid
1.3%

Headcount Trend

Current headcount: ~168

Marketing Team

Marketing Team Size
24 (14% of company)
Median Career Experience
13.5 years
Median Tenure
2.8 years
Marketing Roles Posted (Last 30 Days)
2