Responsibilities

• Program planning, execution, and measurement of public relations campaigns for a variety of clients including:
• Creating and executing comprehensive PR plans to maximize client coverage with target media
• Developing a clear set of objectives and key performance indicators for the Public Relations team
• Regularly updating clients and management on media impact
• Developing and maintaining client relationships
• Developing and maintaining relationships with local, regional, and national media contacts
• Brainstorming and developing innovative methods of achieving client goals
• Keeping a detailed list of tasks, client status reports, media hits, etc.
• Creating quarterly client reports

Requirements

• Four-year college degree in journalism, communications or a related field
• 2 to 4 years of previous experience in a public relations and media relations role
• Working knowledge of the mass media and the ability to write and pitch news-related stories
• Passion and enthusiasm for working in the communications industry
• A detailed, organized, self-starter with great interpersonal skills
• Working knowledge of the social media landscape and how to utilize social media tools to advance marketing platforms
• Knowledge of managing brand social media accounts
• Strong writing, organizational, public speaking, and leadership skills
• Experience with public relations media database (Muck Rack preferred) a plus
• Knowledge of local, regional, and national media markets as well as a robust list of contacts is a plus

Benefits

• 401K and health benefits
• 3 Weeks paid vacation, in addition to paid holidays