Responsibilities

• Pitch and secure earned media coverage across long-lead, short-lead, digital, broadcast, and podcast outlets
• Maintain strong relationships with editors, journalists, influencers, and podcast producers
• Leverage existing media relationships to secure high-impact press placements for clients
• Identify and secure organic podcast placements for founders, practitioners, and brand leaders
• Maintain relationships with podcast producers, hosts, and booking teams
• Develop strategic outreach for appearances on top wellness, business, beauty, and lifestyle podcasts
• Prepare talking points and support Founder positioning for podcast interviews
• Draft compelling press releases, pitches, founder bios, media alerts, and press kits
• Develop creative story angles for beauty launches, aesthetic treatments, wellness experiences, and hospitality openings
• Monitor industry trends and cultural conversations to inform pitching strategies

Requirements

• Two professional references
• Examples of past pitches and writing samples
• Examples of secured media placements
• Examples of podcast placements or media interviews booked for clients
• 4–6 years of public relations experience within an agency environment
• Experience working with beauty brands, aesthetic medicine practices, wellness brands, hospitality, travel, or lifestyle clients
• Proven track record of securing meaningful media coverage across beauty, wellness, lifestyle, and hospitality outlets
• Established relationships with editors, journalists, influencers, and podcast producers within relevant industries
• Strong understanding of the podcast landscape, with experience securing organic podcast placements for founders, practitioners, and brand leaders
• Ability to strategically identify and pitch top-tier podcasts aligned with client positioning and thought leadership opportunities
• Demonstrated success supporting influencer partnerships, creator collaborations, and media activations
• Exceptional writing, storytelling, and media pitching skills, including press releases, media alerts, and editorial pitches
• Strong organizational and project management skills, with the ability to manage multiple client accounts simultaneously in a fast-paced environment
• Proactive, resourceful, and collaborative with a strong attention to detail and follow-through

Preferred

• National agency experience preferred
• Existing relationships with beauty, wellness, and lifestyle media and influencers
• Experience managing 4–5 accounts simultaneously