Responsibilities

• Execute digital PR and Reddit strategies tailored to client goals (e.g., brand awareness/reputation, engagement, website traffic, search visibility, etc.)
• Monitor industry trends, competitor activity, and real-time conversations (including on Reddit) to identify opportunities that inform communication strategies
• Support digital marketing client onboarding, campaign setup, and research.
• Support outreach to media, bloggers, influencers, and community moderators to earn mentions, backlinks, and high-quality coverage
• Support Reddit strategy and tactics with research, identifying subreddits/threads for clients’ branded profiles to join, engage, and comment
• Collaborate with designers and videographers to create high-quality visuals and video content when needed
• Identify and build authentic relationships with online communities, influencers, partners and brand advocates to boost brand loyalty
• Track and analyze campaign performance using platform analytics and third-party tools such as SEMrush, Writesonic, Sprout Social, Meltwater, and Rival IQ
• Optimize strategies based on performance data to improve ROI, visibility and campaign effectiveness
• Stay up to date with digital PR, SEO, GEO and social media trends, and changes

Requirements

• Bachelor's degree in communications, marketing or a related field
• 1-2+ years working experience in media relations and social media in-house or at an agency
• Proven experience creating social media content
• Successful experience pitching media and earning coverage
• Exhibit understanding of digital marketizing, online business and their trends and changes
• Strong written and verbal communication skills
• Organized with strong time-management skills
• Proficient in Microsoft Word, Excel, and PowerPoint
• Ability to work well with others in both team and independent environments
• Solid critical thinking skills

Benefits

• National Anthem Blue Cross medical plans; EPO, PPO, and HDHP options available
• Flexible paid time off; 16 weeks maternity and 6 weeks paternity leave
• Health Savings Accounts with employer contribution, Healthcare Flexible Spending Accounts, Dependent Care FSA
• Vision and dental coverage
• Employer-paid short-term disability and life and AD&D insurance
• Employer-paid premium subscription to the Calm app
• Employer-paid virtual healthcare support through First Stop Health
• Voluntary pet insurance for your furry family members
• Voluntary accident, hospital indemnity, critical illness, and supplemental life insurance
• New hire technology stipend to set up home office