Public Relations - Account Coordinator

Falls Church, VA (Hybrid)

Salary Not AvailableEntry Level1+ years expFull time

Posted 2 months ago

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Job Summary

Drive external visibility by shaping media outreach, story angles, and interview opportunities across contacts and platforms, while organizing and nurturing client media relationships for consistent brand presence.

  • Media Relationships: Build and sustain contacts, pitch audiences, and secure interviews for clients.
  • Story Positioning: Craft angles from news cycles and manage press materials to maximize coverage.
  • Coverage Tracking: Organize media interactions and monitor platform awareness to align with audience profiles.

Job Description

Responsibilities

  • Create and maintain media lists of contacts
  • Prepare new angles for pitching based on relevant news cycle
  • Pitch stories to media contacts by email, social media and phone
  • Secure interviews and media opportunities
  • Edit and assist with press releases and other written materials
  • Organize and track client media interactions
  • Sustain awareness of various media platforms and understand audience profiles
  • Build relationships with media contacts

Requirements

  • Undergraduate degree or relevant experience in public relations, communications, marketing, journalism or a related field
  • Strong research, writing and editing skills
  • Robust interpersonal skills and demonstrated interest in working with clients
  • Ability to adapt to change and meet deadlines
  • Professional demeanor
  • Alignment with Pinkston's guiding principles
  • Travel: 0-5%

Preferred

  • 1-2 years of relevant communications and/or marketing experience
  • Public relations or communications internship experience
  • Public speaking experience

Benefits

  • Pinkston offers a comprehensive benefits package that includes company-sponsored health, dental, and vision plans accompanied by employer-funded life insurance, HRA, and short-term disability plan.
  • Optional long-term disability and additional Life Insurance are also available.
  • Pinkston provides a 401k retirement plan and contributes to each employee's retirement annually regardless of employee participation.
  • At Pinkston, we believe great things happen when people come together and are committed to building a collaborative in-person work environment.
  • Pinkston is also committed to a healthy work-life balance. We offer flexibility through an innovative hybrid work model that gives team members the opportunity to work from home up to 30% of the time.
  • Pinkston provides generous holiday and vacation policies, paid parental leave, and an additional week of paid "volunteer time off" to encourage employees to invest time in a 501C non-profit of their choice.
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Pinkston

Pinkston is a full-service branding, marketing, and communications agency offering integrated public relations, creative, digital, and research services to transform companies and organizations.As an outcome-driven agency, Pinkston is committed to delivering customized, strategic solutions that drive real-world impact.

Founded in 2001
Falls Church, Virginia, USA
168 employees (30 in marketing)

Traffic Signals

Monthly Visitors
5.3K
Traffic Source Mix
Search
33.2%
Direct
45.5%
Referral
5.7%
Social
14.2%
Paid
1.3%

Headcount Trend

Current headcount: ~168

Marketing Team

Marketing Team Size
24 (14% of company)
Median Career Experience
13.5 years
Median Tenure
2.8 years